# Lunavo Brand Identity

A complete profile of **Lunavo**'s visual system — colors, typography, components, and personality — extracted from [https://lunavo.ai](https://lunavo.ai/). Built for designers, agents, and AI tools.

## Colors

### Primary

#FF4C28

### Accent

#FF4C28

### Body Font

Plus Jakarta Sans

### Heading

Plus Jakarta Sans

## Color Palette

Brand palette extracted from https://lunavo.ai.

- primary: #FF4C28 (rgb(255, 76, 40))
- secondary: #0000EE (rgb(0, 0, 238))
- accent: #FF4C28 (rgb(255, 76, 40))
- background: #FFFFFF (rgb(255, 255, 255))
- textPrimary: #002D3E (rgb(0, 45, 62))
- link: #002D3E (rgb(0, 45, 62))

## Typography

Each font links to its Google Fonts page where available.

- primary: Plus Jakarta Sans [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)
- heading: Plus Jakarta Sans [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)

```plaintext
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Lunavo's actual button styles.

### Button Primary

- background: #FF4C28
- textColor: #0C0407
- borderRadius: 2px
- shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** high
- **Audience:** freight forwarders and logistics professionals

## Lunavo Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68e96d5257ab1dfc193b23e5/68e96d5357ab1dfc193b26be_shape-1.webp)
Source: [lunavo.ai](https://lunavo.ai/privacy-policy)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68e96d5257ab1dfc193b23e5/68e970627e6036e1f552875f_Y_Combinator_logo.svg.png)
Source: [lunavo.ai](https://lunavo.ai/de)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68e96d5257ab1dfc193b23e5%2F6929d8688ba657e35e548937_truck-video_poster.0000000.jpg)
Source: [lunavo.ai](https://lunavo.ai/de)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68a0b1bc7730d699410ba195/68b3f8e312f088e1b1053cdb_Open%20Graph%20Preview.webp)
Source: [lunavo.ai](https://lunavo.ai/privacy-policy)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68e96d5257ab1dfc193b23e5/691fd3acf12ea0363433532c_paragraph_container.webp)
Source: [lunavo.ai](https://lunavo.ai/de)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68e96d5257ab1dfc193b23e5/6903ee362ca45b093f37cf3a_Lunavo_Logo_Hero_Orange.png)
Source: [lunavo.ai](https://lunavo.ai/de)

## Frequently Asked Questions

1. **What is Lunavo's primary brand color?**
   Lunavo's primary brand color is #FF4C28. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Lunavo use?**
   Lunavo uses Plus Jakarta Sans as the primary typeface across body and headings.

3. **Does Lunavo use a light or dark theme?**
   Lunavo's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find Lunavo's logo?**
   Lunavo's logo is available directly on their site (https://lunavo.ai). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**
   This profile was extracted from https://lunavo.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lunavo.

## Methodology

Brand data on this page was extracted from [https://lunavo.ai](https://lunavo.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lunavo.