Lumen Payments Brand: Colors, Fonts, Logo & Visual Identity

Lumen Payments Brand Identity

A complete profile of Lumen Payments's visual system — colors, typography, components, and personality — extracted from https://getlumen.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getlumen.dev.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Lumen Payments's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Frequently Asked Questions

What is Lumen Payments's primary brand color?
Lumen Payments's primary brand color is #4A5565. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Lumen Payments use?
Lumen Payments uses #FFF7ED as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Lumen Payments use?
Lumen Payments uses Geist as the primary typeface across body and headings.

Does Lumen Payments use a light or dark theme?
Lumen Payments's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Lumen Payments's logo?
Lumen Payments's logo is available directly on their site (https://getlumen.dev). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://getlumen.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lumen Payments.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#4A5565",
    "secondary": "#FFF7ED",
    "accent": "#FFF7ED",
    "background": "#FFFFFF",
    "textPrimary": "#101828",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0A0A0A",
      "borderColor": "#D1D5DC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFF7ED",
      "textColor": "#CA3500",
      "borderColor": "#FFEBD3",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1E2939",
      "borderColor": "#D1D5DC",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    }
  },
  "images": {
    "logo": "https://getlumen.dev/_next/image?url=%2Flumen-logo-black-bg.png&w=96&q=75",
    "favicon": "https://getlumen.dev/favicon.ico?favicon.0f46077f.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Lumen"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking payment solutions"
  }
}