Lume Brand: Colors, Fonts, Logo & Visual Identity
Lume Brand Identity
A complete profile of Lume's visual system — colors, typography, components, and personality — extracted from https://www.lume.ai. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.lume.ai.
| Color | Hex Code | RGB |
|---|---|---|
| Primary | #443FF0 | rgb(68, 63, 240) |
| Accent | #443FF0 | rgb(68, 63, 240) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #1A1A1A | rgb(26, 26, 26) |
| link | #443FF0 | rgb(68, 63, 240) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| Primary | Geist | Google Fonts → |
| Heading | Playfair Display | Google Fonts → |
Visual Assets
%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M31.9035%207.70073L16.2739%2014.8565L16.2848%2021.8692L31.9035%2014.7195V7.70073Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M0.854729%207.27873L15.6208%205.54229e-05L15.6208%206.20137L6.98761%2010.0739L0.854729%207.27873Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M30.8245%207.35279L16.2777%200L16.2777%206.20132L24.9108%2010.0738L30.8245%207.35279Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3C%2Fsvg%3E)
UI Components
Button Primary
- Background: #443FF0
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none
Button Secondary
- Background: #FFFFFF
- Text Color: #555555
- Border Color: #D0D0D0
- Border Radius: 8px
- Shadow: none
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy professionals
Frequently Asked Questions
What is Lume's primary brand color? Lume's primary brand color is #443FF0. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Lume use? Lume uses Geist for body text and Playfair Display for headings.
Does Lume use a light or dark theme? Lume's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Lume's logo? Lume's logo is available directly on their site (https://www.lume.ai).
How was this brand profile generated? This profile was extracted from https://www.lume.ai using the Firecrawl branding extraction API.
Methodology
Brand data on this page was extracted from https://www.lume.ai on 2026-07-27 using the Firecrawl branding extraction API.