# Luma Brand Identity

A complete profile of **Luma**'s visual system — colors, typography, components, and personality — extracted from [lu.ma](https://lu.ma/?ref=startups.gallery). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from [lu.ma](https://lu.ma/?ref=startups.gallery).

- **primary**: #AAB1BF (rgb(170, 177, 191))
- **secondary**: #E35549 (rgb(227, 85, 73))
- **accent**: #A625A4 (rgb(166, 37, 164))
- **background**: #F7F8F9 (rgb(247, 248, 249))
- **textPrimary**: #656768 (rgb(101, 103, 104))
- **link**: #A625A4 (rgb(166, 37, 164))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter
- **heading**: Inter

Font Stack: -apple-system, BlinkMacSystemFont, Apple Color Emoji, Inter, Roboto, Segoe UI, Helvetica Neue, Arial, Noto Sans, sans-serif

## Visual Assets

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Logo

Favicon

Social Card

## UI Components

Live previews rendered using Luma's actual button styles.

- **Button Primary**: buttonPrimary
  - background: #333537
  - textColor: #FFFFFF
  - borderColor: #333537
  - borderRadius: 16px
  - shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** event organizers and businesses

## Luma Brand in the Wild

Image: [images.lumacdn.com](https://images.lumacdn.com/avatars/3v/599de3e1-7e43-4aae-8d95-79470f537136.jpg)

Source: [lu.ma](https://lu.ma/k1sysspq)

Image: [media.licdn.com](https://media.licdn.com/dms/image/sync/v2/D5627AQFqCgc-jGt_ow/articleshare-shrink_800/B56ZuZoa1kKsAY-/0/1775164970833?e=2147483647&v=beta&t=0P2yY2Z1WOtuhQqCezkrGXqsWGlzD67CK2W6myDCMA4)

Source: [o.lu.ma](https://o.lu.ma/Ymv1oBYZNZ)

Image: [images.lumacdn.com](https://images.lumacdn.com/calendars/pp/ef64b4ed-84ee-477d-b16a-f82740b45de0.png)

Source: [lu.ma](https://lu.ma/tres)

## Frequently Asked Questions

1. **What is Luma's primary brand color?**
   - Luma's primary brand color is #AAB1BF. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Luma use?**
   - Luma uses #A625A4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Luma use?**
   - Luma uses Inter as the primary typeface across body and headings.
4. **Does Luma use a light or dark theme?**
   - Luma's primary site uses a light color scheme, with a background of #F7F8F9.
5. **Where can I find Luma's logo?**
   - Luma's logo is available directly on their site ([lu.ma](https://lu.ma/?ref=startups.gallery)). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**
   - This profile was extracted from [lu.ma](https://lu.ma/?ref=startups.gallery) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Luma.

## Methodology

Brand data on this page was extracted from [lu.ma](https://lu.ma/?ref=startups.gallery) using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.