Luma Brand Identity

A complete profile of Luma's visual system — colors, typography, components, and personality — extracted from lu.ma. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from lu.ma.

• primary: #AAB1BF (rgb(170, 177, 191))
• secondary: #E35549 (rgb(227, 85, 73))
• accent: #A625A4 (rgb(166, 37, 164))
• background: #F7F8F9 (rgb(247, 248, 249))
• textPrimary: #656768 (rgb(101, 103, 104))
• link: #A625A4 (rgb(166, 37, 164))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Font Stack: -apple-system, BlinkMacSystemFont, Apple Color Emoji, Inter, Roboto, Segoe UI, Helvetica Neue, Arial, Noto Sans, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Luma's actual button styles.

• Button Primary: buttonPrimary
  • background: #333537
  • textColor: #FFFFFF
  • borderColor: #333537
  • borderRadius: 16px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: event organizers and businesses

Luma Brand in the Wild

Image: images.lumacdn.com

Source: lu.ma

Image: media.licdn.com

Source: o.lu.ma

Image: images.lumacdn.com

Source: lu.ma

Frequently Asked Questions

1. What is Luma's primary brand color?
   • Luma's primary brand color is #AAB1BF. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Luma use?
   • Luma uses #A625A4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Luma use?
   • Luma uses Inter as the primary typeface across body and headings.
4. Does Luma use a light or dark theme?
   • Luma's primary site uses a light color scheme, with a background of #F7F8F9.
5. Where can I find Luma's logo?
   • Luma's logo is available directly on their site (lu.ma). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   • This profile was extracted from lu.ma using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Luma.

Methodology

Brand data on this page was extracted from lu.ma using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.