# Luma AI Brand Identity

A complete profile of **Luma AI**'s visual system — colors, typography, components, and personality — extracted from [https://lumalabs.ai/](https://lumalabs.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://lumalabs.ai/.  
primary  
`#000000`  
rgb(0, 0, 0)

accent  
`#000000`  
rgb(0, 0, 0)

background  
`#FFFFFF`  
rgb(255, 255, 255)

textPrimary  
`#000000`  
rgb(0, 0, 0)

link  
`#000000`  
rgb(0, 0, 0)

## Typography

Each font links to its Google Fonts page where available.

primary  
`Graphik`

heading  
`Graphik`

## UI Components

Live previews rendered using Luma AI's actual button styles.

### Button Primary

**buttonPrimary**  
background: `#FFFFFF`  
textColor: `#000000`  
borderRadius: `33554400px`  
shadow: `none`

### Button Secondary

**buttonSecondary**  
background: `#000000`  
textColor: `#FFFFFF`  
borderRadius: `33554400px`  
shadow: `none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** creative professionals

## Luma AI Brand in the Wild

Image: [cdn.sanity.io](https://cdn.sanity.io/images/2ylxvaa2/production/85ed8fcd3ad0ae3c3e32998f8c55baa1fe3c1c51-4672x5840.jpg)

Source: [lumalabs.ai](https://lumalabs.ai/news/dream-lab-la)

Image: [static.cdn-luma.com](https://static.cdn-luma.com/files/sanity/9c7bcbdd-82c2-4896-85e0-360886faa702.jpg)

Source: [lumalabs.ai](https://lumalabs.ai/use-case/ai-episodic-and-serialized-content-generator)

Image: [lumalabs.ai](https://lumalabs.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2ylxvaa2%2Fproduction%2F6554d561580494dabb52e7aed5b3f7d21a345cdf-6000x4000.jpg&w=3840&q=75)

Source: [lumalabs.ai](https://lumalabs.ai/create/generate-stunning-images-instantly-with-image-generator-ai)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/2ylxvaa2/production/a1ccbf1e90878cf1aac2eb5bd37520b00085aee7-1583x874.png?rect=0,22,1583,831&w=1200&h=630&fm=jpg)

Source: [lumalabs.ai](https://lumalabs.ai/use-case/ai-episodic-and-serialized-content-generator)

Image: [static.cdn-luma.com](https://static.cdn-luma.com/files/sanity/5c483945-8886-4181-91a8-d90c30cd6854.jpg)

Source: [lumalabs.ai](https://lumalabs.ai/use-case/ai-episodic-and-serialized-content-generator)

Image: [lumalabs.ai](https://lumalabs.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2ylxvaa2%2Fproduction%2Fdd60d03b1ed73532b87d18ce53e66aa274a4d3c0-4096x3112.jpg&w=3840&q=75)

Source: [lumalabs.ai](https://lumalabs.ai/create/generate-stunning-images-instantly-with-image-generator-ai)

## Frequently Asked Questions

**What is Luma AI's primary brand color?**  
Luma AI's primary brand color is `#000000`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Luma AI use?**  
Luma AI uses `Graphik` as the primary typeface across body and headings.

**Does Luma AI use a light or dark theme?**  
Luma AI's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Luma AI's logo?**  
Luma AI's logo is available directly on their site (https://lumalabs.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://lumalabs.ai/](https://lumalabs.ai/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Luma AI.

## Methodology

Brand data on this page was extracted from [https://lumalabs.ai/](https://lumalabs.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Luma AI.