Luma AI Brand Identity

A complete profile of Luma AI's visual system — colors, typography, components, and personality — extracted from https://lumalabs.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://lumalabs.ai/.
primary
#000000
rgb(0, 0, 0)

accent
#000000
rgb(0, 0, 0)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#000000
rgb(0, 0, 0)

link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Graphik

heading
Graphik

UI Components

Live previews rendered using Luma AI's actual button styles.

Button Primary

buttonPrimary
background: #FFFFFF
textColor: #000000
borderRadius: 33554400px
shadow: none

Button Secondary

buttonSecondary
background: #000000
textColor: #FFFFFF
borderRadius: 33554400px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: creative professionals

Luma AI Brand in the Wild

Image: cdn.sanity.io

Source: lumalabs.ai

Image: static.cdn-luma.com

Source: lumalabs.ai

Image: lumalabs.ai

Source: lumalabs.ai

Image: cdn.sanity.io

Source: lumalabs.ai

Image: static.cdn-luma.com

Source: lumalabs.ai

Image: lumalabs.ai

Source: lumalabs.ai

Frequently Asked Questions

What is Luma AI's primary brand color?
Luma AI's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Luma AI use?
Luma AI uses Graphik as the primary typeface across body and headings.

Does Luma AI use a light or dark theme?
Luma AI's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Luma AI's logo?
Luma AI's logo is available directly on their site (https://lumalabs.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://lumalabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Luma AI.

Methodology

Brand data on this page was extracted from https://lumalabs.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Luma AI.