Lucite Brand Identity

A complete profile of Lucite's visual system — colors, typography, components, and personality — extracted from https://www.lucite.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.lucite.ai/.

• primary: #6A727A (rgb(106, 114, 122))
• secondary: #469499 (rgb(70, 148, 153))
• accent: #469499 (rgb(70, 148, 153))
• background: #FAF9F7 (rgb(250, 249, 247))
• textPrimary: #06161A (rgb(6, 22, 26))
• link: #06161A (rgb(6, 22, 26))

Typography

Each font links to its Google Fonts page where available.

• primary: Aspekta Google Fonts →
• heading: Aspekta Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lucite's actual button styles.

• Button Primary
  background: #469499
  textColor: #FFFFFF
  borderRadius: 8px
  shadow: none

• Button Secondary
  background: #06161A
  textColor: #BFECE2
  borderColor: #21535D
  borderRadius: 8px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Group Benefits Advisors

Lucite Brand in the Wild

Image: lucite.ai
Source: lucite.ai

Image: lucite.ai
Source: lucite.ai

Image: lucite.ai
Source: lucite.ai

Image: lucite.ai
Source: lucite.ai

Image: lucite.ai
Source: lucite.ai

Image: lucite.ai
Source: lucite.ai

Frequently Asked Questions

• What is Lucite's primary brand color?
  Lucite's primary brand color is #6A727A. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Lucite use?
  Lucite uses #469499 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Lucite use?
  Lucite uses Aspekta as the primary typeface across body and headings.

• Does Lucite use a light or dark theme?
  Lucite's primary site uses a light color scheme, with a background of #FAF9F7.

• Where can I find Lucite's logo?
  Lucite's logo is available directly on their site (https://www.lucite.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.lucite.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lucite.

Methodology

Brand data on this page was extracted from https://www.lucite.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.