Lucis Brand: Colors, Fonts, Logo & Visual Identity

Lucis Brand Identity

A complete profile of Lucis's visual system — colors, typography, components, and personality — extracted from https://www.lucis.life. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.lucis.life.

Primary: #000000
Secondary: #272D2B
Accent: #000000
Background: #272D2B
Text Primary: #272D2B
Link: #000000

Typography

Each font links to its Google Fonts page where available.

Primary: rationalText
Heading: abcDiatype

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lucis's actual button styles.

Button Primary

background: #000000
text color: #FFFFFF
border radius: 33554400px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.12) 0px 4px 4px -2px, rgba(0, 0, 0, 0.04) 0px 12px 16px 4px, rgba(0, 0, 0, 0.08) 0px 8px 32px 0px

Button Secondary

background: transparent
text color: #272D2B
border color: #1F2422
border radius: 33554400px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: health-conscious individuals

Lucis Brand in the Wild

Source: shop.lucis.life

Source: lucis.life

Source: shop.lucis.life

Source: lucis.life

Frequently Asked Questions

What is Lucis's primary brand color?
Lucis's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Lucis use?
Lucis uses rationalText for body text and abcDiatype for headings. Fonts were detected on https://www.lucis.life as part of their live design system.
Does Lucis use a light or dark theme?
Lucis's primary site uses a light color scheme, with a background of #272D2B.
Where can I find Lucis's logo?
Lucis's logo is available directly on their site (https://www.lucis.life). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.lucis.life using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lucis.