Lucid Software Brand Identity

A complete profile of Lucid Software's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3A414A
• secondary: #1071E5
• accent: #282C33
• background: #FFFFFF
• textPrimary: #282C33
• link: #5D646F

Typography

• primary: Graphik — https://fonts.google.com/specimen/Graphik
• heading: GraphikWide — https://fonts.google.com/specimen/GraphikWide

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#282C33, textColor=#FFFFFF, borderColor=#282C33, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#282C33, borderColor=#282C33, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Lucid Software Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• UML class diagrams
  • Image:
  • Source: https://training.lucid.co/uml-class-diagrams
• Blog | Lucid
  • Image:
  • Source: https://lucid.co/blog
• Lucid News | Lucid Software
  • Image:
  • Source: https://lucid.co/newsroom
• Lucid News | Lucid Software
  • Image:
  • Source: https://lucid.co/newsroom
• Lucid News | Lucid Software
  • Image:
  • Source: https://lucid.co/newsroom
• How to Embrace Contributory Dissent During Collaboration | Lucid
  • Image:
  • Source: https://lucid.co/blog/embracing-contributory-dissent-in-collaboration

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Graphik",
   "role": "body"
  },
  {
   "family": "GraphikWide",
   "role": "heading"
  },
  {
   "family": "Noto Sans JP",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#3A414A",
  "secondary": "#1071E5",
  "accent": "#282C33",
  "background": "#FFFFFF",
  "textPrimary": "#282C33",
  "link": "#5D646F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Graphik",
   "heading": "GraphikWide"
  },
  "fontStacks": {
   "heading": [
    "Graphik"
   ],
   "body": [
    "Graphik",
    "Noto Sans JP",
    "-apple-system",
    "system-ui",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Graphik"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "48px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#282C33",
   "textColor": "#FFFFFF",
   "borderColor": "#282C33",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#282C33",
   "borderColor": "#282C33",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://corporate-assets.lucid.co/co/fba322ce-bd28-4114-a903-4a9f89e7568b.svg?v=1766515021371",
  "favicon": "https://corporate-assets.lucid.co/co/cab2c5c2-21ed-4272-8606-4ce6e117da17.png",
  "ogImage": "https://corporate-assets.lucid.co/co/267a2f7f-a1d8-4b15-ab87-03838c74a406.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}