Lucent Brand: Colors, Fonts, Logo & Visual Identity

Lucent Brand Identity

A complete profile of Lucent's visual system — colors, typography, components, and personality — extracted from https://lucenthq.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://lucenthq.com.

Primary: #3B82F6
Secondary: #1F2937
Accent: #3B82F6
Background: #FFFFFF
Text Primary: #0A0A0A
Link: #E8F5FA

Typography

Each font links to its Google Fonts page where available.

Primary: Host Grotesk Google Fonts →
Heading: Aleo Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lucent's actual button styles.

Button Primary

Background: #3B82F6
Text Color: #FFFFFF
Border Color: #3B82F6
Border Radius: 4px
Shadow: none

Button Secondary

Background: #0A0A0A
Text Color: #FFFFFF
Border Color: #FFFFFF
Border Radius: 10px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: developers and tech companies

Lucent Brand in the Wild

Image: lucenthq.com

Image: embed-ssl.wistia.com

Image: lucenthq.com

Frequently Asked Questions

What is Lucent's primary brand color? Lucent's primary brand color is #3B82F6. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Lucent use? Lucent uses Host Grotesk for body text and Aleo for headings. Fonts were detected on https://lucenthq.com as part of their live design system.
Does Lucent use a light or dark theme? Lucent's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Lucent's logo? Lucent's logo is available directly on their site (https://lucenthq.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://lucenthq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lucent.