Lua Global Inc Brand Identity

A complete profile of Lua Global Inc's visual system — colors, typography, components, and personality — extracted from https://heylua.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://heylua.ai/.
primary
#1E417B
rgb(30, 65, 123)
secondary
#321A4A
rgb(50, 26, 74)
accent
#11632F
rgb(17, 99, 47)
background
#000000
rgb(0, 0, 0)
textPrimary
#FFFFFF
rgb(255, 255, 255)
link
#11632F
rgb(17, 99, 47)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
Inter Google Fonts →
heading
Onest
Onest Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lua Global Inc's actual button styles.

Button Primary
background #FFFFFF textColor #000000 borderRadius 48px
shadow rgba(0, 0, 0, 0.07) 0px 100px 80px 0px, rgba(0, 0, 0, 0.05) 0px 41.778px 33.422px 0px, rgba(0, 0, 0, 0.04) 0px 22.336px 17.869px 0px, rgba(0, 0, 0, 0.04) 0px 12.522px 10.017px 0px, rgba(0, 0, 0, 0.03) 0px 6.65px 5.32px 0px, rgba(0, 0, 0, 0.02) 0px 2.767px 2.214px 0px

Button Secondary
background #1A1A1A textColor #FFFFFF borderRadius 48px
shadow rgba(0, 0, 0, 0.07) 0px 100px 80px 0px, rgba(0, 0, 0, 0.05) 0px 41.778px 33.422px 0px, rgba(0, 0, 0, 0.04) 0px 22.336px 17.869px 0px, rgba(0, 0, 0, 0.04) 0px 12.522px 10.017px 0px, rgba(0, 0, 0, 0.03) 0px 6.65px 5.32px 0px, rgba(0, 0, 0, 0.02) 0px 2.767px 2.214px 0px

Brand Personality

Tone: modern Energy: medium Audience: developers and tech enthusiasts

Lua Global Inc Brand in the Wild

Image: shop.heylua.ai
Source: shop.heylua.ai

Image: luaglobal.mintlify.app Source: docs.heylua.ai

Image: heylua.ai
Source: heylua.ai

Frequently Asked Questions

What is Lua Global Inc's primary brand color?
Lua Global Inc's primary brand color is #1E417B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Lua Global Inc use?
Lua Global Inc uses #11632F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Lua Global Inc use?
Lua Global Inc uses Inter for body text and Onest for headings. Fonts were detected on https://heylua.ai/ as part of their live design system.

Does Lua Global Inc use a light or dark theme?
Lua Global Inc's primary site uses a dark color scheme, with a background of #000000.

Where can I find Lua Global Inc's logo?
Lua Global Inc's logo is available directly on their site (https://heylua.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://heylua.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lua Global Inc.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Onest",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1E417B",
    "secondary": "#321A4A",
    "accent": "#11632F",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#11632F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Onest"
    },
    "fontStacks": {
      "heading": [
        "Onest",
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "rgba(0, 0, 0, 0.07) 0px 100px 80px 0px, rgba(0, 0, 0, 0.05) 0px 41.778px 33.422px 0px, rgba(0, 0, 0, 0.04) 0px 22.336px 17.869px 0px, rgba(0, 0, 0, 0.04) 0px 12.522px 10.017px 0px, rgba(0, 0, 0, 0.03) 0px 6.65px 5.32px 0px, rgba(0, 0, 0, 0.02) 0px 2.767px 2.214px 0px"
    },
    "buttonSecondary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "rgba(0, 0, 0, 0.07) 0px 100px 80px 0px, rgba(0, 0, 0, 0.05) 0px 41.778px 33.422px 0px, rgba(0, 0, 0, 0.04) 0px 22.336px 17.869px 0px, rgba(0, 0, 0, 0.04) 0px 12.522px 10.017px 0px, rgba(0, 0, 0, 0.03) 0px 6.65px 5.32px 0px, rgba(0, 0, 0, 0.02) 0px 2.767px 2.214px 0px"
    }
  },
  "images": {
    "logo": "https://heylua.ai/lua-logo.svg",
    "favicon": "https://heylua.ai/favicon.ico?favicon.d4ae0b43.ico",
    "ogImage": "https://heylua.ai/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Lua AI"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind"
  }
}