# Lotus Brand Identity

A complete profile of **Lotus**'s visual system — colors, typography, components, and personality — extracted from [http://uselotus.io](http://uselotus.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://uselotus.io.

| Color Type | Hex Code  | RGB Value        |
|------------|-----------|------------------|
| primary    | #1C3829   | rgb(28, 56, 41)  |
| accent     | #001A0B   | rgb(0, 26, 11)   |
| background | #E7E5E4   | rgb(231, 229, 228)|
| textPrimary| #121217   | rgb(18, 18, 23)  |
| link       | #001A0B   | rgb(0, 26, 11)   |

## Typography

Each font links to its Google Fonts page where available.

| Font Type           | Font Family   | Link                                          |
|---------------------|---------------|-----------------------------------------------|
| primary             | Roboto Flex   | [Google Fonts →](https://fonts.google.com/specimen/Roboto+Flex) |
| heading             | Roboto Flex   | [Google Fonts →](https://fonts.google.com/specimen/Roboto+Flex) |

## UI Components

Live previews rendered using Lotus's actual button styles.

### Button Primary

- **background**: #001A0B  
- **textColor**: #E7E5E4  
- **borderRadius**: 9999px  
- **shadow**: none

### Button Secondary

- **background**: #FFFFFF  
- **textColor**: #1D1D22  
- **borderRadius**: 0px  
- **shadow**: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: developers and tech companies

## Lotus Brand in the Wild

### Images of Brand Assets

Source: [images.unsplash.com](https://images.unsplash.com/photo-1726056652663-8f1e42b2fc95?q=80&auto=format&fit=crop&w=1200&h=1200&crop=)

Source: [i0.wp.com](https://i0.wp.com/uselotus.io/wp-content/uploads/2025/11/2149399296-min.jpg?resize=1500%2C907&ssl=1)

Source: [images.unsplash.com](https://images.unsplash.com/photo-1642132652860-603f4e3c19b7?ixlib=rb-4.0.3&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&q=80&w=1500&h=&crop=)

### Frequently Asked Questions

1. **What is Lotus's primary brand color?**  
   Lotus's primary brand color is #1C3829. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Lotus use?**  
   Lotus uses #001A0B as an accent color.

3. **What font does Lotus use?**  
   Lotus uses Roboto Flex as the primary typeface across body and headings.

4. **Does Lotus use a light or dark theme?**  
   Lotus's primary site uses a light color scheme.

5. **Where can I find Lotus's logo?**  
   Lotus's logo is available directly on their site (http://uselotus.io).

## Methodology

Brand data on this page was extracted from [http://uselotus.io](http://uselotus.io/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API. This profile was created for informational purposes and is not affiliated with or endorsed by Lotus.