Loti Brand: Colors, Fonts, Logo & Visual Identity

Loti Brand Identity

A complete profile of Loti's visual system — colors, typography, components, and personality — extracted from https://www.lotiai.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.lotiai.com/.
primary
#6BA5CF
secondary
#96AC56
accent
#6BA5CF
background
#FBFAF7
textPrimary
#121212
link
#F4C5FA

Typography

Each font links to its Google Fonts page where available.
primary
Gt America Standard
heading
Gt Super Text

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Loti's actual button styles.

Button Primary

background: #6BA5CF
textColor: #121212
borderRadius: 8.5px
shadow: none

Button Secondary

background: #96AC56
textColor: #121212
borderRadius: 8.5px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Loti Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: lotiai.com

Frequently Asked Questions

What is Loti's primary brand color?
Loti's primary brand color is #6BA5CF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Loti use?
Loti uses Gt America Standard for body text and Gt Super Text for headings. Fonts were detected on https://www.lotiai.com/ as part of their live design system.

Does Loti use a light or dark theme?
Loti's primary site uses a light color scheme, with a background of #FBFAF7.

Where can I find Loti's logo?
Loti's logo is available directly on their site (https://www.lotiai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.lotiai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Loti.

Methodology

Brand data on this page was extracted from https://www.lotiai.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.