Lotas Brand Identity

A complete profile of Lotas's visual system — colors, typography, components, and personality — extracted from https://www.lotas.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.lotas.ai.

• Primary: #B59F6B
• Secondary: #364153
• Accent: #F54E00
• Background: #F7F7F4
• Text Primary: #26251E
• Link: #F54E00

Typography

Each font links to its Google Fonts page where available.

• Primary: ui-sans-serif Google Fonts →
• Heading: ui-sans-serif Google Fonts →
  Font Stacks:
  • Body: ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
  • Heading: ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lotas's actual button styles.

• Button Primary:
  Background: #26251E, Text Color: #FFFFFF, Border Color: #26251E, Border Radius: 0px, Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: data scientists and tech professionals

Lotas Brand in the Wild

Source: community.lotas.ai

Source: lotas.ai

Source: lotas.ai

Source: community.lotas.ai

Source: community.lotas.ai

Source: lotas.ai

Frequently Asked Questions

1. What is Lotas's primary brand color?
   Lotas's primary brand color is #B59F6B. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Lotas use?
   Lotas uses #F54E00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Lotas use?
   Lotas uses ui-sans-serif as the primary typeface across body and headings.

4. Does Lotas use a light or dark theme?
   Lotas's primary site uses a light color scheme, with a background of #F7F7F4.

5. Where can I find Lotas's logo?
   Lotas's logo is available directly on their site (https://www.lotas.ai). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://www.lotas.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lotas.

Methodology

Brand data on this page was extracted from https://www.lotas.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.