Loops Brand Identity

A complete profile of Loops's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #EFEDEC
• background: #FAFAF9
• textPrimary: #1C1917
• link: #0000EE

Typography

• primary: Inter — Link
• heading: Inter — Link

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FDFDFD, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(255, 255, 255, 0.07) 0px 1px 0px 0px inset, rgba(255, 255, 255, 0.06) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.25) 0px 1px 2px 0px, rgba(0, 0, 0, 0.15) 0px 2px 6px 0px
• buttonSecondary: background=#1C1917, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Loops Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Our first redesign (Part 1)
  • Image:
  • Source: Link
• Uploading a custom email - Loops
  • Image:
  • Source: Link
• Email Body - Loops - The Email Platform for SaaS
  • Image:
  • Source: Link
• Guardian - Loops
  • Image:
  • Source: Link
• April Updates - Loops - The Email Platform for SaaS
  • Image:
  • Source: Link
• Welcome Email Examples - Loops - The Email Platform for SaaS
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Segoe UI",
 "role": "unknown"
 },
 {
 "family": "Roboto",
 "role": "unknown"
 },
 {
 "family": "Helvetica",
 "role": "unknown"
 },
 {
 "family": "Arial",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "accent": "#EFEDEC",
 "background": "#FAFAF9",
 "textPrimary": "#1C1917",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "12px",
 "h2": "28px",
 "body": "19.2px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FDFDFD",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(255, 255, 255, 0.07) 0px 1px 0px 0px inset, rgba(255, 255, 255, 0.06) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.25) 0px 1px 2px 0px, rgba(0, 0, 0, 0.15) 0px 2px 6px 0px"
 },
 "buttonSecondary": {
 "background": "#1C1917",
 "textColor": "#FFFFFF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": null,
 "favicon": "https://framerusercontent.com/images/vqkUynWM9t1cVWKFlqiYLmA1w.png",
 "ogImage": "https://framerusercontent.com/images/XA7hmGs5xxBttAlagdN821t5FM.jpeg"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Start for free",
 "reasoning": "Button #2, 'Start for free', is the primary CTA due to its action-oriented text and distinct light background color, which stands out as a call to action."
 },
 "secondary": {
 "index": 8,
 "text": "Learn more",
 "reasoning": "Button #0, 'Learn more', is selected as secondary due to its different dark background color and informative text, which complements the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": false,
 "llmSucceeded": false,
 "finalSource": "none"
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}