# Loops Brand Identity

A complete profile of **Loops**'s visual system — colors, typography, components, and personality — extracted from https://loops.so. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/loops
- Machine-readable JSON: https://characterquilt.com/branding/loops.json
- Per-page llms.txt: https://characterquilt.com/branding/loops/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #EFEDEC |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- accent: #EFEDEC
- background: #FAFAF9
- textPrimary: #1C1917
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/images/vqkUynWM9t1cVWKFlqiYLmA1w.png
- Social card (og:image): https://framerusercontent.com/images/XA7hmGs5xxBttAlagdN821t5FM.jpeg

## UI Components

- buttonPrimary: background=#FDFDFD, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(255, 255, 255, 0.07) 0px 1px 0px 0px inset, rgba(255, 255, 255, 0.06) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.25) 0px 1px 2px 0px, rgba(0, 0, 0, 0.15) 0px 2px 6px 0px
- buttonSecondary: background=#1C1917, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Loops Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Our first redesign (Part 1)**
  - Image: 
  - Source: https://loops.so/updates/our-first-redesign
- **Uploading a custom email - Loops**
  - Image: 
  - Source: https://loops.so/docs/creating-emails/uploading-custom-email
- **Email Body - Loops - The Email Platform for SaaS**
  - Image: 
  - Source: https://loops.so/glossary/email-body
- **Guardian - Loops**
  - Image: 
  - Source: https://loops.so/docs/creating-emails/guardian
- **April Updates - Loops - The Email Platform for SaaS**
  - Image: 
  - Source: https://loops.so/changelog/april-2024
- **Welcome Email Examples - Loops - The Email Platform for SaaS**
  - Image: 
  - Source: https://loops.so/examples/welcome-email-examples

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#EFEDEC",
    "background": "#FAFAF9",
    "textPrimary": "#1C1917",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "28px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FDFDFD",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(255, 255, 255, 0.07) 0px 1px 0px 0px inset, rgba(255, 255, 255, 0.06) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.25) 0px 1px 2px 0px, rgba(0, 0, 0, 0.15) 0px 2px 6px 0px"
    },
    "buttonSecondary": {
      "background": "#1C1917",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/vqkUynWM9t1cVWKFlqiYLmA1w.png",
    "ogImage": "https://framerusercontent.com/images/XA7hmGs5xxBttAlagdN821t5FM.jpeg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #2, 'Start for free', is the primary CTA due to its action-oriented text and distinct light background color, which stands out as a call to action."
    },
    "secondary": {
      "index": 8,
      "text": "Learn more",
      "reasoning": "Button #0, 'Learn more', is selected as secondary due to its different dark background color and informative text, which complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```