# Loop Brand Identity

A complete profile of **Loop**'s visual system — colors, typography, components, and personality — extracted from [https://www.loop.com/](https://www.loop.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.loop.com/.  
**primary**  
`#FFBC1D`  
`rgb(255, 188, 29)`  
**secondary**  
`#FFF8E8`  
`rgb(255, 248, 232)`  
**accent**  
`#FFBC1D`  
`rgb(255, 188, 29)`  
**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`  
**textPrimary**  
`#212121`  
`rgb(33, 33, 33)`  
**link**  
`#005959`  
`rgb(0, 89, 89)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Inter Variable  
[Inter Variable Google Fonts →](https://fonts.google.com/specimen/Inter+Variable)  
**heading**  
Plus Jakarta Sans  
[Plus Jakarta Sans Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)  
Plus Jakarta Sans, sans-serif

## Visual Assets

## UI Components

Live previews rendered using Loop's actual button styles.

**Input**  
background: `#FFFFFF`  
textColor: `#212121`  
borderColor: `#D9D9D9`  
borderRadius: `8px`  
shadow: none

**Button Primary**  
background: `#FFBC1D`  
textColor: `#212121`  
borderRadius: `4px`  
shadow: none

**Button Secondary**  
background: `#FFFFFF`  
textColor: `#212121`  
borderRadius: `0px`  
shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** businesses and logistics professionals

## Loop Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

[Source](https://www.loop.com/technology/dux)

[Source](https://www.loop.com/technology/loop-ai)

[Source](https://www.loop.com/technology/dux)

[Source](https://www.loop.com/technology/dux)

## Frequently Asked Questions

**What is Loop's primary brand color?**  
Loop's primary brand color is `#FFBC1D`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Loop use?**  
Loop uses Inter Variable for body text and Plus Jakarta Sans for headings. Fonts were detected on https://www.loop.com/ as part of their live design system.

**Does Loop use a light or dark theme?**  
Loop's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Loop's logo?**  
Loop's logo is available directly on their site (https://www.loop.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.loop.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Loop.

## Methodology

Brand data on this page was extracted from https://www.loop.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Loop.