Loop Brand Identity

A complete profile of Loop's visual system — colors, typography, components, and personality — extracted from https://www.loop.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.loop.com/.
primary
#FFBC1D
rgb(255, 188, 29)
secondary
#FFF8E8
rgb(255, 248, 232)
accent
#FFBC1D
rgb(255, 188, 29)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#212121
rgb(33, 33, 33)
link
#005959
rgb(0, 89, 89)

Typography

Each font links to its Google Fonts page where available.
primary
Inter Variable
Inter Variable Google Fonts →
heading
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
Plus Jakarta Sans, sans-serif

Visual Assets

UI Components

Live previews rendered using Loop's actual button styles.

Input
background: #FFFFFF
textColor: #212121
borderColor: #D9D9D9
borderRadius: 8px
shadow: none

Button Primary
background: #FFBC1D
textColor: #212121
borderRadius: 4px
shadow: none

Button Secondary
background: #FFFFFF
textColor: #212121
borderRadius: 0px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses and logistics professionals

Loop Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source

Source

Source

Source

Frequently Asked Questions

What is Loop's primary brand color?
Loop's primary brand color is #FFBC1D. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Loop use?
Loop uses Inter Variable for body text and Plus Jakarta Sans for headings. Fonts were detected on https://www.loop.com/ as part of their live design system.

Does Loop use a light or dark theme?
Loop's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Loop's logo?
Loop's logo is available directly on their site (https://www.loop.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.loop.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Loop.

Methodology

Brand data on this page was extracted from https://www.loop.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Loop.