llms.txt

Loop (Returns) Brand Identity

A complete profile of Loop (Returns)'s visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #056EF5
Accent #056EF5
Body Font Matter
Heading Font Ginto

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: e-commerce businesses

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Matter",
   "role": "body"
  },
  {
   "family": "Ginto",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#056EF5",
  "secondary": "#8CD3FA",
  "accent": "#056EF5",
  "background": "#FFFCF7",
  "textPrimary": "#201F0F",
  "link": "#201F0F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Matter",
   "heading": "Ginto"
  },
  "fontStacks": {
   "heading": ["Matter"],
   "body": ["Matter"],
   "paragraph": ["Matter"]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "116px",
   "body": "13px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#056EF5",
   "textColor": "#FFFFFF",
   "borderColor": "#201F0F",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFCF7",
   "textColor": "#201F0F",
   "borderColor": "#201F0F",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20viewBox%3D%220%200%20101%2033%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22%5B--brand-color%3A%230472FF%5D%20max-w-%5B101px%5D%20text-black%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M20.8701%2014.206C20.8701%2010.5256%2017.8864%207.54202%2014.206%207.54202C10.5255%207.54205%207.54202%2010.5256%207.54199%2014.206C7.54199%2017.8864%2010.5255%2020.8701%2014.206%2020.8701C17.8864%2020.8701%2020.8701%2017.8864%2020.8701%2014.206ZM28.4119%2014.206C28.4119%2022.0517%2022.0517%2028.4119%2014.206%2028.4119C6.36024%2028.4119%200%2022.0517%200%2014.206C3.02276e-05%206.36029%206.36026%206.07415e-05%2014.206%203.05176e-05C22.0517%203.05176e-05%2028.4119%206.36027%2028.4119%2014.206Z%22%20style%3D%22fill%3A%20rgb(4%2C%20114%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M88.1289%209.58025V11.1251C88.9941%2010.1982%2090.5699%209.20947%2092.7945%209.20947C97.0584%209.20947%20100.643%2012.7627%20100.643%2017.5828C100.643%2022.4028%2097.0584%2025.956%2092.7945%2025.956C90.5699%2025.956%2088.9941%2024.9673%2088.1289%2024.0404V32.5509H82.382V9.58025H88.1289ZM94.9264%2017.5828C94.9264%2015.6053%2093.4742%2014.0604%2091.4659%2014.0604C89.4575%2014.0604%2088.0053%2015.6053%2088.0053%2017.5828C88.0053%2019.5602%2089.4575%2021.1051%2091.4659%2021.1051C93.4742%2021.1051%2094.9264%2019.5602%2094.9264%2017.5828Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M63.2373%2017.5827C63.2373%2012.67%2067.3158%209.20944%2072.0123%209.20944C76.7087%209.20944%2080.7872%2012.67%2080.7872%2017.5827C80.7872%2022.4955%2076.7087%2025.956%2072.0123%2025.956C67.3158%2025.956%2063.2373%2022.4955%2063.2373%2017.5827ZM68.5517%2017.5827C68.5517%2019.5602%2070.0039%2021.1051%2072.0123%2021.1051C74.0206%2021.1051%2075.4728%2019.5602%2075.4728%2017.5827C75.4728%2015.6053%2074.0206%2014.0604%2072.0123%2014.0604C70.0039%2014.0604%2068.5517%2015.6053%2068.5517%2017.5827Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M44.7178%2017.5828C44.7178%2012.67%2048.7963%209.20947%2053.4927%209.20947C58.1892%209.20947%2062.2677%2012.67%2062.2677%2017.5828C62.2677%2022.4955%2058.1892%2025.956%2053.4927%2025.956C48.7963%2025.956%2044.7178%2022.4955%2044.7178%2017.5828ZM50.0322%2017.5828C50.0322%2019.5602%2051.4844%2021.1051%2053.4927%2021.1051C55.5011%2021.1051%2056.9533%2019.5602%2056.9533%2017.5828C56.9533%2015.6053%2055.5011%2014.0604%2053.4927%2014.0604C51.4844%2014.0604%2050.0322%2015.6053%2050.0322%2017.5828Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M43.1012%2025.5852H37.3544V2.50299H43.1012V25.5852Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.loopreturns.com/favicon.ico?favicon.129cadyb9w6ux.ico",
 "ogImage": "https://cdn.sanity.io/images/t78kdlc0/production/3e5cc014ea2f5cf05a8c4a349a1647569f7184ed-1200x640.png?w=1200&h=630&auto=format&q=70",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a demo",
   "reasoning": "Button #0 ('Book a demo') uses the vibrant brand color #056EF5, making it the most prominent CTA. The text is action-oriented, encouraging user engagement."
  },
  "secondary": {
   "index": 6,
   "text": "Explore Loop Intelligence",
   "reasoning": "Button #6 ('Explore Loop Intelligence') has a different background color (#FFFCF7) and serves as a secondary action with a less prominent call to action."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "e-commerce businesses"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}