# Loop (Returns) Brand Identity

A complete profile of **Loop (Returns)**'s visual system — colors, typography, components, and personality — extracted from [https://www.loopreturns.com/](https://www.loopreturns.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.loopreturns.com/.

- **Primary**: #056EF5
  - rgb(5, 110, 245)
- **Secondary**: #8CD3FA
  - rgb(140, 211, 250)
- **Accent**: #056EF5
  - rgb(5, 110, 245)
- **Background**: #FFFCF7
  - rgb(255, 252, 247)
- **Text Primary**: #201F0F
  - rgb(32, 31, 15)
- **Link**: #201F0F
  - rgb(32, 31, 15)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Matter  
  [Google Fonts →](https://fonts.google.com/specimen/Matter)  
- **Heading**: Ginto  
  [Google Fonts →](https://fonts.google.com/specimen/Ginto)

## UI Components

Live previews rendered using Loop (Returns)'s actual button styles.

### Button Primary
- **Background**: #056EF5
- **Text Color**: #FFFFFF
- **Border Color**: #201F0F
- **Border Radius**: 9999px
- **Shadow**: none

### Button Secondary
- **Background**: #FFFCF7
- **Text Color**: #201F0F
- **Border Color**: #201F0F
- **Border Radius**: 9999px
- **Shadow**: none

## Brand Personality
- **Tone**: modern  
- **Energy**: medium  
- **Audience**: e-commerce businesses

## Loop (Returns) Brand in the Wild

Image source: [loopreturns.com](https://www.loopreturns.com/blog/)

## Frequently Asked Questions

**What is Loop (Returns)'s primary brand color?**  
Loop (Returns)'s primary brand color is #056EF5. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Loop (Returns) use?**  
Loop (Returns) uses Matter for body text and Ginto for headings. Fonts were detected on https://www.loopreturns.com/ as part of their live design system.

**Does Loop (Returns) use a light or dark theme?**  
Loop (Returns)'s primary site uses a light color scheme, with a background of #FFFCF7.

**Where can I find Loop (Returns)'s logo?**  
Loop (Returns)'s logo is available directly on their site (https://www.loopreturns.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.loopreturns.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Loop (Returns).

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Matter",
      "role": "body"
    },
    {
      "family": "Ginto",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#056EF5",
    "secondary": "#8CD3FA",
    "accent": "#056EF5",
    "background": "#FFFCF7",
    "textPrimary": "#201F0F",
    "link": "#201F0F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter",
      "heading": "Ginto"
    },
    "fontStacks": {
      "heading": [
        "Matter"
      ],
      "body": [
        "Matter"
      ],
      "paragraph": [
        "Matter"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "116px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#056EF5",
      "textColor": "#FFFFFF",
      "borderColor": "#201F0F",
      "borderRadius": "9999px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFCF7",
      "textColor": "#201F0F",
      "borderColor": "#201F0F",
      "borderRadius": "9999px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20viewBox%3D%220%200%20101%2033%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M20.8701%2014.206C20.8701%2010.5256%2017.8864%207.54202%2014.206%207.54202C10.5255%207.54205%207.54202%2010.5256%207.54199%2014.206C7.54199%2017.8864%2010.5255%2020.8701%2014.206%2020.8701C17.8864%2020.8701%2020.8701%2017.8864%2020.8701%2014.206ZM28.4119%2014.206C28.4119%2022.0517%2022.0517%2028.4119%2014.206%2028.4119C6.36024%2028.4119%200%2022.0517%200%2014.206C3.02276e-05%206.36029%206.36026%206.07415e-05%2014.206%203.05176e-05C22.0517%203.05176e-05%2028.4119%206.36027%2028.4119%2014.206Z%22%20style%3D%22fill%3A%20rgb(4%2C%20114%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M88.1289%209.58025V11.1251C88.9941%2010.1982%2090.5699%209.20947%2092.7945%209.20947C97.0584%209.20947%20100.643%2012.7627%20100.643%2017.5828C100.643%2022.4028%2097.0584%2025.956%2092.7945%2025.956C90.5699%2025.956%2088.9941%2024.9673%2088.1289%2024.0404V32.5509H82.382V9.58025H88.1289ZM94.9264%2017.5828C94.9264%2015.6053%2093.4742%2014.0604%2091.4659%2014.0604C89.4575%2014.0604%2088.0053%2015.6053%2088.0053%2017.5828C88.0053%2019.5602%2089.4575%2021.1051%2091.4659%2021.1051C93.4742%2021.1051%2094.9264%2019.5602%2094.9264%2017.5828Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M63.2373%2017.5827C63.2373%2012.67%2067.3158%209.20944%2072.0123%209.20944C76.7087%209.20944%2080.7872%2012.67%2080.7872%2017.5827C80.7872%2022.4955%2076.7087%2025.956%2072.0123%2025.956C67.3158%2025.956%2063.2373%2022.4955%2063.2373%2017.5827ZM68.5517%2017.5827C68.5517%2019.5602%2070.0039%2021.1051%2072.0123%2021.1051C74.0206%2021.1051%2075.4728%2019.5602%2075.4728%2017.5827C75.4728%2015.6053%2074.0206%2014.0604%2072.0123%2014.0604C70.0039%2014.0604%2068.5517%2015.6053%2068.5517%2017.5827Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M44.7178%2017.5828C44.7178%2012.67%2048.7963%209.20947%2053.4927%209.20947C58.1892%209.20947%2062.2677%2012.67%2062.2677%2017.5828C62.2677%2022.4955%2058.1892%2025.956%2053.4927%2025.956C48.7963%2025.956%2044.7178%2022.4955%2044.7178%2017.5828ZM50.0322%2017.5828C50.0322%2019.5602%2051.4844%2021.1051%2053.4927%2021.1051C55.5011%2021.1051%2056.9533%2019.5602%2056.9533%2017.5828C56.9533%2015.6053%2055.5011%2014.0604%2053.4927%2014.0604C51.4844%2014.0604%2050.0322%2015.6053%2050.0322%2017.5828Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M43.1012%2025.5852H37.3544V2.50299H43.1012V25.5852Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.loopreturns.com/favicon.ico?favicon.129cadyb9w6ux.ico",
    "ogImage": "https://cdn.sanity.io/images/t78kdlc0/production/3e5cc014ea2f5cf05a8c4a349a1647569f7184ed-1200x640.png?w=1200&h=630&auto=format&q=70",
    "logoHref": "/"
  }
}
```

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