Loom Brand Identity

A complete profile of Loom's visual system — colors, typography, components, and personality — extracted from http://loom.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://loom.com.

• primary: #E9F2FE
• rgb: (233, 242, 254)
• secondary: #EFFFD6
• rgb: (239, 255, 214)
• accent: #1868DB
• rgb: (24, 104, 219)
• background: #FFFFFF
• rgb: (255, 255, 255)
• textPrimary: #1868DB
• rgb: (24, 104, 219)
• link: #1868DB
• rgb: (24, 104, 219)

Typography

Each font links to its Google Fonts page where available.

• primary: Charlie Text
  • Google Fonts →
• heading: Charlie Display
  • Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Loom's actual button styles.

• Button Primary:
  • background: #1868DB
  • textColor: #FFFFFF
  • borderRadius: 9999px
  • shadow: none
• Button Secondary:
  • background: #E9F2FE
  • textColor: #000000
  • borderRadius: 9999px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 4.56px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Loom Brand in the Wild

Frequently Asked Questions

• What is Loom's primary brand color?
  Loom's primary brand color is #E9F2FE. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does Loom use?
  Loom uses #1868DB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does Loom use?
  Loom uses Charlie Text for body text and Charlie Display for headings. Fonts were detected on http://loom.com as part of their live design system.
• Does Loom use a light or dark theme?
  Loom's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Loom's logo?
  Loom's logo is available directly on their site (http://loom.com). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from http://loom.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Loom.

Methodology

Brand data on this page was extracted from http://loom.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Loom.