Lookout Brand Identity

A complete profile of Lookout's visual system — colors, typography, components, and personality — extracted from https://lookout.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/lookout
• Machine-readable JSON: https://characterquilt.com/branding/lookout.json
• Per-page llms.txt: https://characterquilt.com/branding/lookout/llms.txt

Quick Facts

Color Palette

• primary: #00C55F
• secondary: #788488
• accent: #00C55F
• background: #1E3239
• textPrimary: #1E3239
• link: #1E3239

Typography

• primary: Moderat — https://fonts.google.com/specimen/Moderat
• heading: Moderat — https://fonts.google.com/specimen/Moderat

Visual Assets

• Logo: https://cdn.prod.website-files.com/64ad8cecda5417d65d91a876/64ad8cecda5417d65d91aa34_lookout-logo-white-r.svg
• Favicon: https://cdn.prod.website-files.com/62eb750a0b22650515cc117c/6372c8a9723afe67bf504b5a_lookout-favicon.png
• Social card (og:image): https://cdn.prod.website-files.com/64ad8cecda5417d65d91a876/681b79418c0394c40a104c85_lookout-virtual-demo-center-og-image-1200x630.jpg

UI Components

• buttonPrimary: background=#00C55F, textColor=#1E3239, borderRadius=55px, shadow=none
• buttonSecondary: background=#1E3239, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and enterprises

Lookout Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Human-Directed Threats: The New Frontline in Cybersecurity
  • Image: https://cdn.prod.website-files.com/64ad8cecda5417d65d91a8b7/681a9206c94d33a310608b78_blog-thumb-se-v.webp
  • Source: https://www.lookout.com/blog/human-directed-threats-the-new-frontline-in-cybersecurity
• The Sword Has Been Drawn: What DarkSword's Expansion in the Wild Means for Mobile Security and the Enterprise
  • Image: https://cdn.prod.website-files.com/64ad8cecda5417d65d91a8b7/69cd4eafe00c1014c6b284b7_darksword_blog_OG.png
  • Source: https://www.lookout.com/blog/the-sword-has-been-drawn
• Blog｜Lookout
  • Image: https://cdn.prod.website-files.com/64ad8cecda5417d65d91a876/64ad8cecda5417d65d91aa09_blog-placeholder.webp
  • Source: https://www.lookout.com/blog
• Blog｜Lookout
  • Image: https://cdn.prod.website-files.com/64ad8cecda5417d65d91a876/66bece5cd43845e2d6652948_curved-baseling-t.png
  • Source: https://www.lookout.com/blog
• Q&A: Why Diversity in Cybersecurity Is So Important
  • Image: https://cdn.prod.website-files.com/64ad8cecda5417d65d91a8b7/64cc2e65058292711fee3c6d_64ad8cecda5417d65d91d102_63b6361e66b80cbba7eb343a_63532ab2a108d21dce250fd5_blog_women_cyber_1200x628.png
  • Source: https://www.lookout.com/blog/women-cybersecurity
• Anatomy of a Vishing Attack: Technical Indicators IT Managers Need to Track
  • Image: https://cdn.prod.website-files.com/64ad8cecda5417d65d91a8b7/697116b5ec5ed2c4a3082fe7_vishing-attack.png
  • Source: https://www.lookout.com/blog/vishing-attack

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.