# Looker Brand Identity

A complete profile of **Looker**'s visual system — colors, typography, components, and personality — extracted from [https://marketplace.looker.com](https://marketplace.looker.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://marketplace.looker.com.

| Color       | Hex Code | RGB               |
|-------------|----------|------------------|
| Primary     | #0000EE  | rgb(0, 0, 238)   |
| Secondary   | #C792EA  | rgb(199, 146, 234)|
| Accent      | #1A73E8  | rgb(26, 115, 232) |
| Background  | #FFFFFF  | rgb(255, 255, 255)|
| TextPrimary | #1A73E8  | rgb(26, 115, 232) |
| Link        | #1A73E8  | rgb(26, 115, 232) |

## Typography

Each font links to its Google Fonts page where available.

### Primary Font
- Noto Sans [Google Fonts →](https://fonts.google.com/specimen/Noto+Sans)

### Heading Font
- Noto Sans [Google Fonts →](https://fonts.google.com/specimen/Noto+Sans)

### Font Stack for Heading
- Google Sans, Noto Sans, Helvetica, Arial, sans-serif

## Visual Assets

## UI Components

Live previews rendered using Looker's actual button styles.

| Component         | Type          | Attributes                                                                                              |
|-------------------|---------------|---------------------------------------------------------------------------------------------------------|
| Input             | input         | background: transparent, textColor: #262D33, borderColor: null, borderRadius: 0px, shadow: none      |
| Button Primary     | buttonPrimary  | background: #1A73E8, textColor: #FFFFFF, borderColor: #1A73E8, borderRadius: 4px, shadow: none       |
| Button Secondary   | buttonSecondary| background: #FFFFFF, textColor: #1A73E8, borderColor: #DEE1E5, borderRadius: 4px, shadow: none      |

## Brand Personality

**Tone:** professional  
**Energy:** medium   
**Audience:** business professionals and data analysts

## Looker Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: [marketplace-api.looker.com](https://marketplace-api.looker.com/block-screenshots/multicloud_billing_bq_export_1.jpg)

Source: [marketplace-api.looker.com](https://marketplace-api.looker.com/block-icons/multicloud_billing.png)

Source: [marketplace-api.looker.com](https://marketplace-api.looker.com/block-screenshots/braintree2.jpg)

Source: [marketplace-api.looker.com](https://marketplace-api.looker.com/block-screenshots/ga360_1.jpg)

Source: [marketplace-api.looker.com](https://static-a.cdn.looker.app/marketplace/visualization-screenshots/gauge_img.jpg)

Source: [marketplace-api.looker.com](https://marketplace-api.looker.com/block-screenshots/shopify_2.jpg)

## Frequently Asked Questions

### What is Looker's primary brand color?
Looker's primary brand color is #0000EE.

### What accent color does Looker use?
Looker uses #1A73E8 as an accent color.

### What font does Looker use?
Looker uses Noto Sans as the primary typeface across body and headings.

### Does Looker use a light or dark theme?
Looker's primary site uses a light color scheme.

### Where can I find Looker's logo?
Looker's logo is available directly on their site.

### How was this brand profile generated?
This profile was extracted from https://marketplace.looker.com using the Firecrawl branding extraction API.

## Methodology
Brand data on this page was extracted using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/looker.json | GET /branding/looker/llms.txt

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