Lokal Brand Identity

A complete profile of Lokal's visual system — colors, typography, components, and personality — extracted from https://www.getlokalapp.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getlokalapp.com.

• Primary: #FD5C05
• Secondary: #3898EC
• Accent: #CB005B
• Background: #242424
• Text Primary: #242424
• Link: #CB005B

Typography

Each font links to its Google Fonts page where available.

• Primary: Arial
• Heading: Arial

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lokal's actual button styles.

Input

• Background: #F4F4F4
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #000000
• Text Color: #FFFFFF
• Border Radius: 1920px
• Shadow: none

Button Secondary

• Background: #F4F4F4
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Digital India users

Lokal Brand in the Wild

Image: tamilnadujobnews.in
Source: tamil.getlokalapp.com

Image: getlokalapp.com
Source: getlokalapp.com

Frequently Asked Questions

• What is Lokal's primary brand color?
  Lokal's primary brand color is #FD5C05.
• What accent color does Lokal use?
  Lokal uses #CB005B as an accent color.
• What font does Lokal use?
  Lokal uses Arial as the primary typeface.
• Does Lokal use a light or dark theme?
  Lokal's primary site uses a dark color scheme.
• Where can I find Lokal's logo?
  Lokal's logo is available directly on their site.

Methodology

Brand data on this page was extracted from https://www.getlokalapp.com using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/lokal.json

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Author",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FD5C05",
    "secondary": "#3898EC",
    "accent": "#CB005B",
    "background": "#242424",
    "textPrimary": "#242424",
    "link": "#CB005B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Author",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Author",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Author",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "44px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#F4F4F4",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F4",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68d0d8ab4e4fc8f255a1ea6c/68ee2f48a073418df4076ded_lokal-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68d0d8ab4e4fc8f255a1ea6c/68edf5b1bcf37dabc18903de_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68d0d8ab4e4fc8f255a1ea6c/690c1b81085b53bd56b14c19_lokal-web.webflow.io_.png",
    "logoHref": "/",
    "logoAlt": "lokal"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Digital India users"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}