# Locata Brand Identity

A complete profile of **Locata**'s visual system — colors, typography, components, and personality — extracted from [https://www.locatahealth.com/](https://www.locatahealth.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.locatahealth.com/.

### Color Details

- **Primary:** `#4F5978`
- **Secondary:** `#5F7FEA`
- **Accent:** `#162553`
- **Background:** `#FFFFFF`
- **Text Primary:** `#162553`
- **Link:** `#162553`

## Typography

Each font links to its Google Fonts page where available.

- **Primary Font:** DM Sans [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)
- **Heading Font:** DM Sans [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)

## Visual Assets

## UI Components

Live previews rendered using Locata's actual button styles.

### Button Styles

#### Primary Button
- **Background:** `#162553`
- **Text Color:** `#FFFFFF`
- **Border Radius:** `32px`
- **Shadow:** `rgba(28, 42, 85, 0.1) 0px 2px 8px 0px`

#### Secondary Button
- **Background:** `#FFFFFF`
- **Text Color:** `#162553`
- **Border Color:** `#FFFFFF`
- **Border Radius:** `32px`
- **Shadow:** `rgba(28, 42, 85, 0.1) 0px 2px 8px 0px`

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** healthcare professionals

## Locata Brand in the Wild

Source: [locatahealth.com](https://locatahealth.com/)

Source: [locatahealth.com](https://locatahealth.com/)

Source: [locatahealth.com](https://locatahealth.com/)

Source: [locatahealth.com](https://locatahealth.com/)

Source: [locatahealth.com](https://locatahealth.com/)

## Frequently Asked Questions

1. **What is Locata's primary brand color?**  
   Locata's primary brand color is `#4F5978`. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Locata use?**  
   Locata uses `#162553` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Locata use?**  
   Locata uses DM Sans as the primary typeface across body and headings.
4. **Does Locata use a light or dark theme?**  
   Locata's primary site uses a light color scheme, with a background of `#FFFFFF`.
5. **Where can I find Locata's logo?**  
   Locata's logo is available directly on their site ([link](https://www.locatahealth.com/)). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from [https://www.locatahealth.com/](https://www.locatahealth.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Locata.

## Methodology

Brand data on this page was extracted from [https://www.locatahealth.com/](https://www.locatahealth.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API. The data includes insights on live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced from Google Image Search, linking to their original third-party publishers.