Locata Brand: Colors, Fonts, Logo & Visual Identity

Locata Brand Identity

A complete profile of Locata's visual system — colors, typography, components, and personality — extracted from https://www.locatahealth.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.locatahealth.com/.

Color Details

Primary: #4F5978
Secondary: #5F7FEA
Accent: #162553
Background: #FFFFFF
Text Primary: #162553
Link: #162553

Typography

Each font links to its Google Fonts page where available.

Primary Font: DM Sans Google Fonts →
Heading Font: DM Sans Google Fonts →

Visual Assets

UI Components

Live previews rendered using Locata's actual button styles.

Button Styles

Primary Button

Background: #162553
Text Color: #FFFFFF
Border Radius: 32px
Shadow: rgba(28, 42, 85, 0.1) 0px 2px 8px 0px

Secondary Button

Background: #FFFFFF
Text Color: #162553
Border Color: #FFFFFF
Border Radius: 32px
Shadow: rgba(28, 42, 85, 0.1) 0px 2px 8px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: healthcare professionals

Locata Brand in the Wild

Source: locatahealth.com

Frequently Asked Questions

What is Locata's primary brand color?
Locata's primary brand color is #4F5978. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Locata use?
Locata uses #162553 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Locata use?
Locata uses DM Sans as the primary typeface across body and headings.
Does Locata use a light or dark theme?
Locata's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Locata's logo?
Locata's logo is available directly on their site (link). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.locatahealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Locata.

Methodology

Brand data on this page was extracted from https://www.locatahealth.com/ on 2026-07-27 using the Firecrawl branding extraction API. The data includes insights on live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced from Google Image Search, linking to their original third-party publishers.