Lob Brand Identity

A complete profile of Lob's visual system — colors, typography, components, and personality — extracted from http://lob.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://lob.com.

• primary
  • #E3F9FD
  • rgb(227, 249, 253)
• secondary
  • #4131F1
  • rgb(65, 49, 241)
• accent
  • #F5C725
  • rgb(245, 199, 37)
• background
  • #FFFFFF
  • rgb(255, 255, 255)
• textPrimary
  • #000310
  • rgb(0, 3, 16)
• link
  • #000310
  • rgb(0, 3, 16)

Typography

Each font links to its Google Fonts page where available.

• primary
  • Messina Sans
  • Messina Sans Google Fonts →
• heading
  • Messina Sans
  • Messina Sans Google Fonts →
• fallback stack: Messina Sans, Arial, sans-serif

Visual Assets

UI Components

• Button Primary
  background: #F5C725
  textColor: #000310
  borderRadius: 4px
  shadow: none

• Button Secondary
  background: #4131F1
  textColor: #FFFFFF
  borderRadius: 4px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking automation solutions

Frequently Asked Questions

• What is Lob's primary brand color?
  Lob's primary brand color is #E3F9FD. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Lob use?
  Lob uses #F5C725 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Lob use?
  Lob uses Messina Sans as the primary typeface across body and headings.

• Does Lob use a light or dark theme?
  Lob's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Lob's logo?
  Lob's logo is available directly on their site (http://lob.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from http://lob.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lob.

Methodology

Brand data on this page was extracted from http://lob.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.