Lizza Brand: Colors, Fonts, Logo & Visual Identity

Lizza Brand Identity

A complete profile of Lizza's visual system — colors, typography, components, and personality — extracted from https://lizza.link. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://lizza.link.

Primary

#E85D3A

Accent

#E85D3A

Body Font

DM Sans

Heading

Instrument Serif

Typography

Each font links to its Google Fonts page where available.

Primary

DM Sans

DM Sans Google Fonts →

Heading

Instrument Serif

Instrument Serif Google Fonts →

UI Components

Live previews rendered using Lizza's actual button styles.

Button Primary

Button Secondary

Brand Personality

Lizza Brand in the Wild

Image: images.pexels.com
Source: landing.lizza.link

Image: images.pexels.com
Source: landing.lizza.link

Frequently Asked Questions

What is Lizza's primary brand color?

Lizza's primary brand color is #E85D3A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Lizza use?

Lizza uses DM Sans for body text and Instrument Serif for headings. Fonts were detected on https://lizza.link as part of their live design system.

Does Lizza use a light or dark theme?

Lizza's primary site uses a light color scheme, with a background of #FAFAF9.

Where can I find Lizza's logo?

Lizza's logo is available directly on their site (https://lizza.link). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://lizza.link using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lizza.

Methodology

Brand data on this page was extracted from https://lizza.link on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lizza.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E85D3A",
    "secondary": "#CFEFDA",
    "accent": "#E85D3A",
    "background": "#FAFAF9",
    "textPrimary": "#1C1917",
    "link": "#FAF1EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "44px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E85D3A",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFAF9",
      "textColor": "#1C1917",
      "borderColor": "#D6D3D1",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-%5B22px%5D%20w-auto%22%20viewBox%3D%220%200%20756%20158%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23lw)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M.69%205.76C2.29%201.48%205.58.52%209.84.56c18.11.14%2036.23.05%2054.34.06%205.49%200%207.78%202.31%207.78%207.82V133.44v2.81l.51.07c.23-.72.47-1.44.69-2.17%207.38-23.85%2022.99-39%2047.58-44.39%204.42-1%209.08-.88%2013.64-1.07a3.63%203.63%200%20013.82%204.13c0%2020.29%200%2040.57%200%2060.86a3.64%203.64%200%2001-4%204.18c-.73.06-1.48%200-2.22%200H7.69c-3.11%200-5.46-.69-7-3.45V5.76z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M516.92%20100.62l63%20.07c3.87%200%204.45.57%204.46%204.5v47c0%201.52-.6%202.97-1.68%204.04a5.73%205.73%200%2001-4.04%201.67H421.15c-3.68%200-4.27-.58-4.27-4.18v-44.96c0-4.25.64-5.27%204.8-6l49.24-17.75a43.3%2043.3%200%200022.25-25.27l.14-.5a1.07%201.07%200%2000-.97-1.38h-71.58a5.71%205.71%200%2001-5.67-5.19V5.8a5.72%205.72%200%20015.14-5.14h159.94c3.14%200%204.13%201%204.14%204.07v21.25c-.12%202.77-.6%205.51-1.44%208.15a68.5%2068.5%200%2001-3.69%209.38c-3%206-6.39%2012.9-8.29%2015.44-11.15%2018.89-28.93%2029.56-37.4%2033a178%20178%200%2001-17.81%206.23%201.07%201.07%200%2000.07%202.04h.1%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M399.93%20100.71c3.86%200%204.45.58%204.45%204.51v47c0%201.51-.6%202.97-1.67%204.04a5.73%205.73%200%2001-4.04%201.67H241.15c-3.68%200-4.27-.58-4.27-4.19v-44.95c0-4.25.64-5.27%204.85-6%2017.18-3.15%2033.08-9.82%2048.44-17.75a43.3%2043.3%200%200023.74-24.52l.15-.5a1.07%201.07%200%2000-.97-1.38h-71.56a5.73%205.73%200%2001-5.69-5.19V5.78A5.72%205.72%200%2001241.49.65h159.94c3.14%200%204.13%201%204.13%204.07v21.25c-.12%202.77-.61%205.51-1.44%208.15a68.5%2068.5%200%2001-3.69%209.39c-3%206-6.39%2012.9-8.29%2015.43-11.14%2018.9-28.93%2029.57-37.39%2033-.06%200-11.82%205.77-17.84%206.23a1.07%201.07%200%2000.06%202.04h.1l62.86.13z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M151.51%2079c0-23.61%200-47.22%200-70.84%200-5.5%202.09-7.57%207.62-7.57h55.47c5.54%200%207.73%202.2%207.73%207.78V150.31c0%205.49-2.12%207.61-7.61%207.61-18.35%200-36.69-.1-55%20.07-5.2%200-8.32-1.78-8.27-8.11.18-23.62.06-47.23.06-70.88z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M745.82%2063.92a88.2%2088.2%200%2000-1-10.75C739.49%2023.95%20714.58%201.53%20682.45%201.36c-26.18-.15-52.36%200-78.54%200-6%200-7.9%201.95-7.9%207.95V150.91c0%204.9%202.11%206.9%207%206.9%2020.33.05%2034.68.05%2055%20.1%202.17%200%202.88-.44%202.87-2.77-.1-22.36-.06-14.13%200-36.49%200-1.14-.3-2.72%201.35-2.75%201%200%2018.35%209.89%2018.45%2014.13.39%2017.84.17%205.11.17%2022.99%200%204%20.89%204.86%204.75%204.86h57c2.92%200%202.93%200%202.93-2.84.03-30.64.06-60.55-.02-91.18zm-63.32%2021.83a1.09%201.09%200%2001-1.63-.91V47.33a3.67%203.67%200%20016.78-1.98c11.19%200%2013.86%209.07%2013.86%2020.27v24.91a1.09%201.09%200%2001-1.63.91s-8.71-4.81-14.34-8.18a10.98%2010.98%200%2001-3.04-9.41z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2025%2C%2023)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22lw%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%22756%22%20height%3D%22158%22%20fill%3D%22%23fff%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://lizza.ai/favicon.svg",
    "ogImage": "https://lizza.ai/og-image.jpg",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses and creators looking for AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}