# Lithium Technologies Brand Identity

A complete profile of **Lithium Technologies**'s visual system — colors, typography, components, and personality — extracted from [https://totalenergies.com](https://totalenergies.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://totalenergies.com.

| Type      | Color Code | RGB Values       |
|-----------|------------|------------------|
| Primary   | #E70000    | rgb(231, 0, 0)   |
| Secondary | #285AFF    | rgb(40, 90, 255) |
| Accent    | #ED0000    | rgb(237, 0, 0)   |
| Background| #FFFFFF    | rgb(255, 255, 255)|
| Text      | #374649    | rgb(55, 70, 73)  |
| Link      | #374649    | rgb(55, 70, 73)  |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font            | Link                                      |
|--------|-----------------|------------------------------------------|
| Body   | Roboto          | [Google Fonts →](https://fonts.google.com/specimen/Roboto) |
| Heading | Roboto Medium   | [Google Fonts →](https://fonts.google.com/specimen/Roboto+Medium) |

## Visual Assets

## UI Components

Live previews rendered using Lithium Technologies's actual button styles.

### Button Primary

- background: #ED0000
- textColor: #FFFFFF
- borderRadius: 0px
- shadow: none

### Button Secondary

- background: #FFFFFF
- textColor: #E70000
- borderColor: #E70000
- borderRadius: 80px
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business and energy sector professionals

## Lithium Technologies Brand in the Wild

Image: [lubmarine.totalenergies.com](https://lubmarine.totalenergies.com/sites/default/files/field_tl_blog_image/Total-Lubmarine-Website-Blog.jpg)  
Source: [lubmarine.totalenergies.com](https://lubmarine.totalenergies.com/blog/total-lubmarine-evolves-customer-experience-enhanced-website)

Image: [souscription.mobility.totalenergies.com](https://souscription.mobility.totalenergies.com/fr/resource/1743610162000/images_FR/images_FR/Logo-Total@2x.png)  
Source: [souscription.mobility.totalenergies.com](https://souscription.mobility.totalenergies.com/fr/s/)

Image: [leblogmobilitybusiness.totalenergies.com](https://leblogmobilitybusiness.totalenergies.com/medias/4/AdobeStock_332762424-960x640.jpg)  
Source: [leblogmobilitybusiness.totalenergies.com](https://leblogmobilitybusiness.totalenergies.com/ecogestes-transition/teletravail-et-environnement-font-ils-reellement-bon-menage/)

Image: [ps-cdn1.imgix.net](https://ps-cdn1.imgix.net/uploads/2117/images/d4d82a75e1c0e198eccc71fa962344b9361c2cd0.jpg?auto=format%2Ccompress)  
Source: [journal-des-actionnaires.totalenergies.com](https://journal-des-actionnaires.totalenergies.com/77-en/doc/article/11/)

Image: [lubmarine.totalenergies.com](https://lubmarine.totalenergies.com/sites/default/files/styles/tl_slider_teaser/public/field_tl_blog_image/25-10-16_AhmadSalem-Blog%20%281%29.jpg?itok=JudDb5Mh)  
Source: [lubmarine.totalenergies.com](https://lubmarine.totalenergies.com/blog)

Image: [totalenergies.com](https://totalenergies.com/newsroom/wp-content/uploads/2026/04/bf2115b7670957addd3945d19fb722eb.jpg)  
Source: [totalenergies.com](https://totalenergies.com/newsroom/kazakhstan-totalenergies-takes-final-investment-decision-for-its-giant-wind-and-bess-project/?lang=eng)

## Frequently Asked Questions

1. **What is Lithium Technologies's primary brand color?**  
   Lithium Technologies's primary brand color is #E70000. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Lithium Technologies use?**  
   Lithium Technologies uses #ED0000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Lithium Technologies use?**  
   Lithium Technologies uses Roboto for body text and Roboto Medium for headings. Fonts were detected on https://totalenergies.com as part of their live design system.
4. **Does Lithium Technologies use a light or dark theme?**  
   Lithium Technologies's primary site uses a light color scheme, with a background of #FFFFFF.
5. **Where can I find Lithium Technologies's logo?**  
   Lithium Technologies's logo is available directly on their site (https://totalenergies.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from https://totalenergies.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lithium Technologies.

## Methodology

Brand data on this page was extracted from [https://totalenergies.com](https://totalenergies.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lithium Technologies.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {"family": "Roboto", "role": "body"},
    {"family": "Roboto Medium", "role": "heading"}
  ],
  "colors": {
    "primary": "#E70000",
    "secondary": "#285AFF",
    "accent": "#ED0000",
    "background": "#FFFFFF",
    "textPrimary": "#374649",
    "link": "#374649"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto Medium"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#ED0000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#E70000",
      "borderColor": "#E70000",
      "borderRadius": "80px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://totalenergies.com/themes/custom/totalenergies_com/dist/img/logo_totalenergies.png",
    "favicon": "https://totalenergies.com/themes/custom/totalenergies_com/dist/img/favicon.png",
    "ogImage": "https://totalenergies.com/sites/g/files/nytnzq121/files/images/2021-05/cover-carrousel-logo-2x.png"
  }
}
```