Lithic Brand Identity

A complete profile of Lithic's visual system — colors, typography, components, and personality — extracted from https://www.lithic.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.lithic.com/.

• Primary: #FF6600
  rgb(255, 102, 0)
• Secondary: #5C2999
  rgb(92, 41, 153)
• Accent: #FF6600
  rgb(255, 102, 0)
• Background: #FFFFFF
  rgb(255, 255, 255)
• Text Primary: #000000
  rgb(0, 0, 0)
• Link: #EBFEF6
  rgb(235, 254, 246)

Typography

Each font links to its Google Fonts page where available.

• Body Font: Arial
• Heading: ABC Monument Grotesk

Visual Assets

%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M77.1148%201.10691H81.5719V15.8935H77.1148V1.10691Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M75.7543%201.10691V15.8935H71.276V10.1479H64.3263V15.8935H59.8692V1.10691H64.3263V6.55683H71.276V1.10691H75.7543Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M58.5234%201.10691V4.69794H52.9468V15.8935H48.4685V4.69794H42.8919V1.10691H58.5234Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M37.0746%201.10691H41.5317V15.8935H37.0746V1.10691Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M27.1535%2012.218L35.7298%2012.1968V15.8935H22.6964V1.12802H27.1535V12.218Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%204.46558C3.10519%204.52895%204.4571%203.53614%204.52048%201.10691H8.53398V4.31771C8.53398%204.69794%208.2805%204.88805%208.15376%204.97255L4.4571%207.71863C4.37261%207.782%203.90789%208.16223%203.27418%208.16223H0V4.46558ZM17.7439%204.46558V8.16223H14.4697C13.836%208.16223%2013.3713%207.782%2013.2868%207.71863L9.59017%204.97255C9.48455%204.88805%209.20994%204.69794%209.20994%204.31771V1.10691H13.2234C13.2868%203.53614%2014.6387%204.52895%2017.7439%204.46558ZM0%2012.5348V8.83819H3.27418C3.92901%208.83819%204.37261%209.21842%204.4571%209.28179L8.15376%2012.0279C8.25937%2012.1124%208.53398%2012.2814%208.53398%2012.6827V15.8935H4.52048C4.4571%2013.4643%203.10519%2012.4715%200%2012.5348ZM17.7439%2012.5348C14.6387%2012.4715%2013.2868%2013.4643%2013.2234%2015.8935H9.20994V12.6827C9.20994%2012.2814%209.48455%2012.1124%209.59017%2012.0279L13.2868%209.28179C13.3713%209.21842%2013.836%208.83819%2014.4697%208.83819H17.7439V12.5348Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

UI Components

Button Primary

• Background: #FF6600
• Text Color: #FFFFFF
• Border Color: #FF6600
• Border Radius: 8px
• Shadow: rgba(0, 0, 0, 0.1) 0px 4px 8px 0px

Button Secondary

• Background: #FFFFFF
• Text Color: #5C2999
• Border Color: #FFFFFF
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: developers and businesses seeking card issuing solutions

Frequently Asked Questions

1. What is Lithic's primary brand color?
   Lithic's primary brand color is #FF6600. It anchors the visual identity across their website, product UI, and marketing materials.
2. What font does Lithic use?
   Lithic uses Arial for body text and ABC Monument Grotesk for headings. Fonts were detected on https://www.lithic.com/ as part of their live design system.
3. Does Lithic use a light or dark theme?
   Lithic's primary site uses a light color scheme, with a background of #FFFFFF.
4. How was this brand profile generated?
   This profile was extracted from https://www.lithic.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lithic.

Machine-Readable Profile

JSON Structure

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Monument Grotesk",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF6600",
    "secondary": "#5C2999",
    "accent": "#FF6600",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#EBFEF6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "ABC Monument Grotesk"
    },
    "fontStacks": {
      "heading": [
        "ABC Monument Grotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ABC Monument Grotesk",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Monument Grotesk",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6600",
      "textColor": "#FFFFFF",
      "borderColor": "#FF6600",
      "borderRadius": "8px",
      "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#5C2999",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    }
  }
}