# Listia Brand Identity

A complete profile of **Listia**'s visual system — colors, typography, components, and personality — extracted from [http://listia.com](http://listia.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://listia.com.

| Color       | Hex     | RGB              |
|------------|---------|------------------|
| Primary    | #0000EE | rgb(0, 0, 238)   |
| Secondary  | #258DE1 | rgb(37, 141, 225) |
| Accent     | #33D64F | rgb(51, 214, 79)  |
| Background  | #FFFFFF | rgb(255, 255, 255) |
| Text Primary| #2386CC | rgb(35, 134, 204) |
| Link       | #2386CC | rgb(35, 134, 204) |

## Typography

Each font links to its Google Fonts page where available.

| Role      | Font                | Google Fonts Link                             |
|-----------|---------------------|----------------------------------------------|
| Primary   | Helvetica Neue       | [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue) |
| Heading   | Avenir Next         | [Google Fonts →](https://fonts.google.com/specimen/Avenir+Next) |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Listia's actual button styles.

### Input

- Background: #FFFFFF
- Text Color: #000000
- Border Color: #A6A6A6
- Border Radius: 0px
- Shadow: none

### Button Primary

- Background: #33D64F
- Text Color: #FFFFFF
- Border Radius: 0px
- Shadow: none

### Button Secondary

- Background: transparent
- Text Color: #0000EE
- Border Color: #E2E2E2
- Border Radius: 0px
- Shadow: none

## Brand Personality

- **Tone:** playful  
- **Energy:** medium  
- **Audience:** bargain hunters and online auction enthusiasts

## Listia Brand in the Wild

Image: [blog.listia.com](https://blog.listia.com/wp-content/uploads/2014/12/royal-cake-box-blog.jpg)

Image: [blog.listia.com](https://blog.listia.com/wp-content/uploads/2012/12/screen-shot-2012-12-13-at-1-26-09-pm.png?w=640)

Image: [blog.listia.com](https://blog.listia.com/wp-content/uploads/2020/11/cyber_week_start.png)

Image: [blog.listia.com](https://blog.listia.com/wp-content/uploads/2014/12/royal-invitation-blog.jpg)

Image: [blog.listia.com](https://blog.listia.com/wp-content/uploads/2012/10/search-results-filtering.png)

Image: [blog.listia.com](https://blog.listia.com/wp-content/uploads/2021/03/listia_nft.png)

## Frequently Asked Questions

### What is Listia's primary brand color?

Listia's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Listia use?

Listia uses #33D64F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Listia use?

Listia uses Helvetica Neue for body text and Avenir Next for headings. Fonts were detected on http://listia.com as part of their live design system.

### Does Listia use a light or dark theme?

Listia's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Listia's logo?

Listia's logo is available directly on their site (http://listia.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?

This profile was extracted from http://listia.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Listia.

## Methodology

Brand data on this page was extracted from [http://listia.com](http://listia.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.