# Listia Brand Identity

A complete profile of **Listia**'s visual system — colors, typography, components, and personality — extracted from http://listia.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/listia
- Machine-readable JSON: https://characterquilt.com/branding/listia.json
- Per-page llms.txt: https://characterquilt.com/branding/listia/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #33D64F |
| Body Font | Helvetica Neue |
| Heading Font | Avenir Next |

## Color Palette

- primary: #0000EE
- secondary: #258DE1
- accent: #33D64F
- background: #FFFFFF
- textPrimary: #2386CC
- link: #2386CC

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Avenir Next — https://fonts.google.com/specimen/Avenir+Next

## Visual Assets

- Logo: https://assets.listia.com/assets/homepage/logo-36f4df93f68828e67ea23974dbf6515b10487e19044bde57a4720202767f72d3.png
- Favicon: https://www.listia.com/favicon.ico
- Social card (og:image): https://assets.listia.com/assets/etc/fb_share_photo-99cb068c6d8bee67b2760fb4af0efb77ee1abc2a4cd7c095c1fe62c94f27a295.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#A6A6A6, borderRadius=0px, shadow=none
- buttonPrimary: background=#33D64F, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#0000EE, borderColor=#E2E2E2, borderRadius=0px, shadow=none

## Brand Personality

Tone: playful · Energy: medium · Audience: bargain hunters and online auction enthusiasts

## Listia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **wedding cake | The Listia Blog**  
  - Image: 
  - Source: [Wedding Cake Blog](https://blog.listia.com/tag/wedding-cake/)  
- **New Category Select UI | The Listia Blog**  
  - Image: 
  - Source: [New Category Select Blog](https://blog.listia.com/2012/12/14/new-category-select-ui/)  
- **November | 2020 | The Listia Blog**  
  - Image: 
  - Source: [November 2020 Blog](https://blog.listia.com/2020/11/)  
- **wedding cake | The Listia Blog**  
  - Image: 
  - Source: [Wedding Invitation Blog](https://blog.listia.com/tag/wedding-cake/)  
- **Find the Best Stuff on Listia, FASTER! | The Listia Blog**  
  - Image: 
  - Source: [Find Best Stuff Blog](https://blog.listia.com/2012/11/02/find-the-best-stuff-on-listia-faster/)  
- **nft | The Listia Blog**  
  - Image: 
  - Source: [NFT Blog](https://blog.listia.com/tag/nft/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.