Listia Brand Identity

A complete profile of Listia's visual system — colors, typography, components, and personality — extracted from http://listia.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/listia
• Machine-readable JSON: https://characterquilt.com/branding/listia.json
• Per-page llms.txt: https://characterquilt.com/branding/listia/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #258DE1
• accent: #33D64F
• background: #FFFFFF
• textPrimary: #2386CC
• link: #2386CC

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Avenir Next — https://fonts.google.com/specimen/Avenir+Next

Visual Assets

• Logo: https://assets.listia.com/assets/homepage/logo-36f4df93f68828e67ea23974dbf6515b10487e19044bde57a4720202767f72d3.png
• Favicon: https://www.listia.com/favicon.ico
• Social card (og:image): https://assets.listia.com/assets/etc/fb_share_photo-99cb068c6d8bee67b2760fb4af0efb77ee1abc2a4cd7c095c1fe62c94f27a295.png

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#A6A6A6, borderRadius=0px, shadow=none
• buttonPrimary: background=#33D64F, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#0000EE, borderColor=#E2E2E2, borderRadius=0px, shadow=none

Brand Personality

Tone: playful · Energy: medium · Audience: bargain hunters and online auction enthusiasts

Listia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• wedding cake | The Listia Blog
  • Image:
  • Source: Wedding Cake Blog
• New Category Select UI | The Listia Blog
  • Image:
  • Source: New Category Select Blog
• November | 2020 | The Listia Blog
  • Image:
  • Source: November 2020 Blog
• wedding cake | The Listia Blog
  • Image:
  • Source: Wedding Invitation Blog
• Find the Best Stuff on Listia, FASTER! | The Listia Blog
  • Image:
  • Source: Find Best Stuff Blog
• nft | The Listia Blog
  • Image:
  • Source: NFT Blog

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.