Liquid AI Brand: Colors, Fonts, Logo & Visual Identity

Liquid AI Brand Identity

A complete profile of Liquid AI's visual system — colors, typography, components, and personality — extracted from liquid.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from liquid.ai.

primary: #5603AD (rgb(86, 3, 173))
secondary: #3898EC (rgb(56, 152, 236))
accent: #000000 (rgb(0, 0, 0))
background: #F5F5F5 (rgb(245, 245, 245))
textPrimary: #000000 (rgb(0, 0, 0))
link: #F5E6FC (rgb(245, 230, 252))

Typography

Each font links to its Google Fonts page where available.

primary: Sohne
Sohne Google Fonts →
heading: Sohne
Sohne Google Fonts →
Sohne, Arial, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M66.0781%2014.0308V8.56885H71.5844V14.0308H66.0781ZM71.4956%2017.1392V40.4522H66.1669V17.1392H71.4956Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M83.0954%2040.9407C76.5677%2040.9407%2072.8377%2035.4344%2072.8377%2028.8179C72.8377%2022.2014%2076.5677%2016.6951%2083.0954%2016.6951C86.115%2016.6951%2088.3353%2017.8941%2089.8007%2019.6259V17.1392H95.1294V48.4453H89.8007V38.0099C88.3353%2039.7417%2086.115%2040.9407%2083.0954%2040.9407ZM89.9339%2028.1518C89.9339%2023.7556%2087.4472%2021.3577%2084.1611%2021.3577C80.2978%2021.3577%2078.2108%2024.3773%2078.2108%2028.8179C78.2108%2033.2585%2080.2978%2036.2781%2084.1611%2036.2781C87.4472%2036.2781%2089.9339%2033.8358%2089.9339%2029.5284V28.1518Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M116.326%2017.1392V40.4522H110.997V37.9655C109.665%2039.5197%20107.667%2040.9407%20104.647%2040.9407C99.7624%2040.9407%2096.7428%2037.6103%2096.7428%2032.5924V17.1392H102.071V31.4378C102.071%2034.2798%20103.315%2036.1005%20106.201%2036.1005C108.599%2036.1005%20110.997%2034.3242%20110.997%2030.9938V17.1392H116.326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M117.918%2014.0308V8.56885H123.425V14.0308H117.918ZM123.336%2017.1392V40.4522H118.007V17.1392H123.336Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M135.079%2040.9407C128.551%2040.9407%20124.821%2035.4344%20124.821%2028.8179C124.821%2022.2014%20128.551%2016.6951%20135.079%2016.6951C138.098%2016.6951%20140.318%2017.8941%20141.784%2019.6259V8.56885H147.113V40.4522H141.784V38.0099C140.318%2039.7417%20138.098%2040.9407%20135.079%2040.9407ZM141.917%2028.1518C141.917%2023.7556%20139.43%2021.3577%20136.144%2021.3577C132.281%2021.3577%20130.194%2024.3773%20130.194%2028.8179C130.194%2033.2585%20132.281%2036.2781%20136.144%2036.2781C139.43%2036.2781%20141.917%2033.8358%20141.917%2029.5284V28.1518Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M17.2331%2014.6907L17.219%2014.6988L22.2688%2023.4522C22.946%2024.4901%2023.3412%2025.7259%2023.3412%2027.0543C23.3412%2028.3122%2022.9884%2029.4887%2022.3753%2030.4919L32.6647%2027.1728L16.5686%200.445312L12.6923%206.899L17.2331%2014.6907Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M8.58009%2040.4521L16.6639%2033.6954C16.6572%2033.6954%2016.6497%2033.6954%2016.643%2033.6954C12.9438%2033.6954%209.94562%2030.7223%209.94562%2027.055C9.94562%2025.7303%2010.3385%2024.4975%2011.0127%2023.461L15.7895%2015.1656L11.8194%208.35331L0.516418%2027.1735L8.56669%2040.4521H8.58009Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M20.081%2032.7545C20.081%2032.7545%2020.0803%2032.7545%2020.0795%2032.7552L10.8877%2040.4521H24.5281L31.4413%2029.1694L20.081%2032.7552V32.7545Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

UI Components

Live previews rendered using Liquid AI's actual button styles.

Input:
background: transparent
textColor: #6D6D6D
borderColor: #D8D8D8
borderRadius: 1000px
shadow: none
Button Primary:
background: #000000
textColor: #FFFFFF
borderColor: #000000
borderRadius: 25px
shadow: none
Button Secondary:
background: transparent
textColor: #000000
borderColor: #C4C4C4
borderRadius: 25px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech professionals and businesses

Liquid AI Brand in the Wild

Image Source: liquid.ai

Frequently Asked Questions

What is Liquid AI's primary brand color?
Liquid AI's primary brand color is #5603AD. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Liquid AI use?
Liquid AI uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Liquid AI use?
Liquid AI uses Sohne as the primary typeface across body and headings.
Does Liquid AI use a light or dark theme?
Liquid AI's primary site uses a light color scheme, with a background of #F5F5F5.
Where can I find Liquid AI's logo?
Liquid AI's logo is available directly on their site (https://www.liquid.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from liquid.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Liquid AI.

Methodology

Brand data on this page was extracted from liquid.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Liquid AI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sohne",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#5603AD",
    "secondary": "#3898EC",
    "accent": "#000000",
    "background": "#F5F5F5",
    "textPrimary": "#000000",
    "link": "#F5E6FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Sohne"
    },
    "fontStacks": {
      "heading": [
        "Sohne",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Sohne",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Sohne",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#6D6D6D",
      "borderColor": "#D8D8D8",
      "borderRadius": "1000px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "25px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#C4C4C4",
      "borderRadius": "25px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22120%22%20height%3D%2240%22%20viewBox%3D%220%200%20148%2049%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M44.0952%2040.4522V8.56885H49.7791V35.4788H64.7883V40.4522H44.0952Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M66.0781%2014.0308V8.56885H71.5844V14.0308H66.0781ZM71.4956%2017.1392V40.4522H66.1669V17.1392H71.4956Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M83.0954%2040.9407C76.5677%2040.9407%2072.8377%2035.4344%2072.8377%2028.8179C72.8377%2022.2014%2076.5677%2016.6951%2083.0954%2016.6951C86.115%2016.6951%2088.3353%2017.8941%2089.8007%2019.6259V17.1392H95.1294V48.4453H89.8007V38.0099C88.3353%2039.7417%2086.115%2040.9407%2083.0954%2040.9407ZM89.9339%2028.1518C89.9339%2023.7556%2087.4472%2021.3577%2084.1611%2021.3577C80.2978%2021.3577%2078.2108%2024.3773%2078.2108%2028.8179C78.2108%2033.2585%2080.2978%2036.2781%2084.1611%2036.2781C87.4472%2036.2781%2089.9339%2033.8358%2089.9339%2029.5284V28.1518Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M116.326%2017.1392V40.4522H110.997V37.9655C109.665%2039.5197%20107.667%2040.9407%20104.647%2040.9407C99.7624%2040.9407%2096.7428%2037.6103%2096.7428%2032.5924V17.1392H102.071V31.4378C102.071%2034.2798%20103.315%2036.1005%20106.201%2036.1005C108.599%2036.1005%20110.997%2034.3242%20110.997%2030.9938V17.1392H116.326Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M117.918%2014.0308V8.56885H123.425V14.0308H117.918ZM123.336%2017.1392V40.4522H118.007V17.1392H123.336Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M135.079%2040.9407C128.551%2040.9407%20124.821%2035.4344%20124.821%2028.8179C124.821%2022.2014%20128.551%2016.6951%20135.079%2016.6951C138.098%2016.6951%20140.318%2017.8941%20141.784%2019.6259V8.56885H147.113V40.4522H141.784V38.0099C140.318%2039.7417%20138.098%2040.9407%20135.079%2040.9407ZM141.917%2028.1518C141.917%2023.7556%20139.43%2021.3577%20136.144%2021.3577C132.281%2021.3577%20130.194%2024.3773%20130.194%2028.8179C130.194%2033.2585%20132.281%2036.2781%20136.144%2036.2781C139.43%2036.2781%20141.917%2033.8358%20141.917%2029.5284V28.1518Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M17.2331%2014.6907L17.219%2014.6988L22.2688%2023.4522C22.946%2024.4901%2023.3412%2025.7259%2023.3412%2027.0543C23.3412%2028.3122%2022.9884%2029.4887%2022.3753%2030.4919L32.6647%2027.1728L16.5686%200.445312L12.6923%206.899L17.2331%2014.6907Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M8.58009%2040.4521L16.6639%2033.6954C16.6572%2033.6954%2016.6497%2033.6954%2016.643%2033.6954C12.9438%2033.6954%209.94562%2030.7223%209.94562%2027.055C9.94562%2025.7303%2010.3385%2024.4975%2011.0127%2023.461L15.7895%2015.1656L11.8194%208.35331L0.516418%2027.1735L8.56669%2040.4521H8.58009Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M20.081%2032.7545C20.081%2032.7545%2020.0803%2032.7545%2020.0795%2032.7552L10.8877%2040.4521H24.5281L31.4413%2029.1694L20.081%2032.7552V32.7545Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/67cb8aa6e9184b6e44813162/67cb8aa6e9184b6e448131f6_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67cb8aa6e9184b6e44813162/67e4691cf340980f9aea4389_OG_image_press.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals and businesses"
  }
}