# Lion Pose Brand Identity A complete profile of **Lion Pose**'s visual system — colors, typography, components, and personality. ## Quick Facts | Field | Value | |------------|------------| | Primary | #E55302 | | Accent | #E55302 | | Body Font | Arimo | | Heading Font| Sofia Pro | ## Color Palette - primary: #E55302 - secondary: #1E22AA - accent: #E55302 - background: #FFFFFF - textPrimary: #000000 - link: #0000EE ## Typography - primary: Arimo — https://fonts.google.com/specimen/Arimo - heading: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro ## Visual Assets - Logo: - Favicon: - Social card (og:image): ## UI Components - input: background=transparent, textColor=#1A1B18, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#E55302, textColor=#FFFFFF, borderColor=#E55302, borderRadius=0px, shadow=rgb(28, 41, 167) 0px 0px 0px 0px - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: young professionals interested in skincare ## Lion Pose Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Ultimate Guide to Pregnancy Skincare: Safe and Effective Ingredients – Lion Pose** - Image: - Source: [Link](https://lionpose.com/blogs/news/the-ultimate-guide-to-pregnancy-skincare-safe-and-effective-ingredients-during-pregnancy?srsltid=AfmBOorxZi_rst_B1vSaMa3fPWqFHr5umtlpLYJjp9sHP7qaHqIPC62v) - **Best Azelaic Acid Products for Dark Spots, Acne, and Redness in 2026 – Lion Pose** - Image: - Source: [Link](https://lionpose.com/blogs/dermatologists/best-azelaic-acid-products-for-dark-spots-acne-and-redness-in-2026?srsltid=AfmBOooslJA73FEJlLSzP-h0HRpLcFMa0UHdkVxbvsU2_RdXO05-QBRr) - **Gel vs Cream Moisturizers: Choosing the Right Option for Your Skin – Lion Pose** - Image: - Source: [Link](https://lionpose.com/blogs/news/gel-vs-cream-moisturizers-choosing-the-right-option-for-your-skin?srsltid=AfmBOooiI1jCVUsTIbYq5b2KXh-qQxnF_AD5JOOB3p6RKAl_7a-hOFTo) - **Is Hydroquinone Safe? Uses, Side Effects, and Alternatives – Lion Pose** - Image: - Source: [Link](https://lionpose.com/blogs/news/is-hydroquinone-safe-uses-side-effects-and-alternatives?srsltid=AfmBOopvLEv3GGFSSSdikJmAOFcBayQiw8pjnyrpI3y2tYHdqTu7k0OS) - **Best Tranexamic Acid Products to Fade Dark Spots in 2025 | LionPose – Lion Pose** - Image: - Source: [Link](https://lionpose.com/blogs/dermatologists/best-tranexamic-products-to-fade-dark-spots-in-2025-lion-pose?srsltid=AfmBOopAVSah0VPGhXirVqWNJE05r9r3JvliWSYXzMZg4qJBM5trRxN6) - **Products – Page 2 – Lion Pose** - Image: - Source: [Link](https://lionpose.com/collections/products?page=2&srsltid=AfmBOoqxddR6IlvHxSiu7M0k0TilBbp1X1kfxLoIo_stBhZ2ata0z_5N) ## Working with these fonts Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Sofia Pro", "role": "heading" }, { "family": "Arimo", "role": "body" } ], "colors": { "primary": "#E55302", "secondary": "#1E22AA", "accent": "#E55302", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Arimo", "heading": "Sofia Pro" }, "fontStacks": { "heading": [ "Sofia Pro", "Arimo", "sans-serif" ], "body": [ "Sofia Pro", "Arimo", "sans-serif" ], "paragraph": [ "Sofia Pro", "Arimo", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "40px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#1A1B18", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E55302", "textColor": "#FFFFFF", "borderColor": "#E55302", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgb(28, 41, 167) 0px 0px 0px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://lionpose.com/cdn/shop/files/White_Logo_2x_2.png?height=36&v=1775602444", "favicon": "https://lionpose.com/cdn/shop/files/Logo_Proflie_Pic.jpg?crop=center&height=32&v=1689623313&width=32", "ogImage": "http://lionpose.com/cdn/shop/files/Orange_2x_75a6c2ed-3bfe-4ce6-8a32-ccbc8eb8bb5a.png?height=628&pad_color=fff&v=1687186916&width=1200", "logoHref": "/", "logoAlt": "Lion Pose" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #3 because it is visible, located in the header, matches the brand name 'Lion Pose', and links to the homepage, making it the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Add to cart", "reasoning": "Button #0 'Add to cart' is the primary CTA due to its action-oriented text and vibrant brand color (#E55302), making it the most prominent call-to-action on the page." }, "secondary": { "index": 8, "text": "Shop 15% off", "reasoning": "Button #8 'Shop 15% off' is selected as secondary because it has a different background color (#FFFFFF) and offers a promotional action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "young professionals interested in skincare" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 3, "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, matches the brand name 'Lion Pose', and links to the homepage, making it the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```