Linkana Brand Identity

A complete profile of Linkana's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #22D2ED
• accent: #8624FF
• background: #121218
• textPrimary: #121218
• link: #8624FF

Typography

• primary: Instrument Sans — Instrument Sans
• heading: Instrument Sans — Instrument Sans

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#8624FF, textColor=#0000EE, borderRadius=8px, shadow=rgb(159, 117, 255) 0px -1px 0px 0px, rgb(107, 21, 252) 0px 1px 0px 0px, rgba(134, 36, 255, 0.4) 0px 4px 8px -4px, rgba(134, 36, 255, 0.5) 0px 12px 18px -6px
• buttonSecondary: background=#121218, textColor=#0000EE, borderRadius=8px, shadow=rgb(36, 36, 42) 0px -1px 0px 0px, rgb(9, 9, 15) 0px 1px 0px 0px, rgba(0, 0, 0, 0.2) 0px 4px 8px -2px, rgba(0, 0, 0, 0.1) 0px 12px 18px -6px

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Linkana Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Histórias de sucesso | Linkana
  • Image:
  • Source: Linkana
• Árvore de produto: como usar na gestão de compras? | Linkana
  • Image:
  • Source: Linkana
• Novidades do produto | Linkana
  • Image:
  • Source: Linkana
• Auditoria fiscal: como se preparar e, assim, evitar multas? | Linkana
  • Image:
  • Source: Linkana
• Novidades do produto | Linkana
  • Image:
  • Source: Linkana
• O futuro das vendas: como as tecnologias podem redefinir o setor? | Linkana
  • Image:
  • Source: Linkana

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Instrument Sans",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#22D2ED",
 "accent": "#8624FF",
 "background": "#121218",
 "textPrimary": "#121218",
 "link": "#8624FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Instrument Sans",
 "heading": "Instrument Sans"
 },
 "fontStacks": {
 "heading": [
 "Instrument Sans",
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Instrument Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "36px",
 "body": "17px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#8624FF",
 "textColor": "#0000EE",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgb(159, 117, 255) 0px -1px 0px 0px, rgb(107, 21, 252) 0px 1px 0px 0px, rgba(134, 36, 255, 0.4) 0px 4px 8px -4px, rgba(134, 36, 255, 0.5) 0px 12px 18px -6px"
 },
 "buttonSecondary": {
 "background": "#121218",
 "textColor": "#0000EE",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgb(36, 36, 42) 0px -1px 0px 0px, rgb(9, 9, 15) 0px 1px 0px 0px, rgba(0, 0, 0, 0.2) 0px 4px 8px -2px, rgba(0, 0, 0, 0.1) 0px 12px 18px -6px"
 }
 },
 "images": {
 "favicon": "https://framerusercontent.com/images/HqqeW6CUneo2YS3fRW8PL6uFAI.svg",
 "ogImage": "https://framerusercontent.com/assets/80zoOP3wVcGExWoIudSfAlFBg8.png"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "No suitable brand logo was found among the candidates. All options were either too small or did not match the brand identity inferred from the URL and page title.",
 "confidence": 0.2,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Schedule a demo",
 "reasoning": "Button #0 has a vibrant and distinct accent color (#8624FF) and action-oriented text ('Schedule a demo'), making it the primary CTA."
 },
 "secondary": {
 "index": 1,
 "text": "I am a supplier",
 "reasoning": "Button #1 has a different background color (#121218) and serves a secondary function ('I am a supplier'), making it suitable as the secondary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "No suitable brand logo was found among the candidates. All options were either too small or did not match the brand identity inferred from the URL and page title.",
 "confidence": 0.2
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}