linkana.json

Linkana Brand Identity

A complete profile of Linkana's visual system — colors, typography, components, and personality — extracted from https://www.linkana.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #8624FF
Body Font Instrument Sans
Heading Font Instrument Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Linkana Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these steps:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#22D2ED",
    "accent": "#8624FF",
    "background": "#121218",
    "textPrimary": "#121218",
    "link": "#8624FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#8624FF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(159, 117, 255) 0px -1px 0px 0px, rgb(107, 21, 252) 0px 1px 0px 0px, rgba(134, 36, 255, 0.4) 0px 4px 8px -4px, rgba(134, 36, 255, 0.5) 0px 12px 18px -6px"
    },
    "buttonSecondary": {
      "background": "#121218",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(36, 36, 42) 0px -1px 0px 0px, rgb(9, 9, 15) 0px 1px 0px 0px, rgba(0, 0, 0, 0.2) 0px 4px 8px -2px, rgba(0, 0, 0, 0.1) 0px 12px 18px -6px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/HqqeW6CUneo2YS3fRW8PL6uFAI.svg",
    "ogImage": "https://framerusercontent.com/assets/80zoOP3wVcGExWoIudSfAlFBg8.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found among the candidates. All options were either too small or did not match the brand identity inferred from the URL and page title.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a demo",
      "reasoning": "Button #0 has a vibrant and distinct accent color (#8624FF) and action-oriented text ('Schedule a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "I am a supplier",
      "reasoning": "Button #1 has a different background color (#121218) and serves a secondary function ('I am a supplier'), making it suitable as the secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found among the candidates. All options were either too small or did not match the brand identity inferred from the URL and page title.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}