LineWise Brand Identity

A complete profile of LineWise's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #13083E
• secondary: #0000EE
• accent: #EBF4FB
• background: #FFFFFF
• textPrimary: #000000
• link: #EBF4FB

Typography

• primary: Madefor Text — https://fonts.google.com/specimen/Madefor+Text
• heading: Madefor Display — https://fonts.google.com/specimen/Madefor+Display

Visual Assets

• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: manufacturing professionals

LineWise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• All Products | LineWise
  • Image:
  • Source: https://www.linewise.io/category/all-products
• All Products | LineWise
  • Image:
  • Source: https://www.linewise.io/category/all-products
• LineWise | AI for Manufacturing
  • Image:
  • Source: https://www.linewise.io/
• LineWise | AI for Manufacturing
  • Image:
  • Source: https://www.linewise.io/
• LineWise | AI for Manufacturing
  • Image:
  • Source: https://www.linewise.io/
• LineWise | AI for Manufacturing
  • Image:
  • Source: https://www.linewise.io/

Working with these fonts

Not found on Google Fonts? Steps you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Madefor Text",
     "role": "body"
   },
   {
     "family": "Helvetica Neue",
     "role": "body"
   },
   {
     "family": "Madefor Display",
     "role": "display"
   }
 ],
 "colors": {
   "primary": "#13083E",
   "secondary": "#0000EE",
   "accent": "#EBF4FB",
   "background": "#FFFFFF",
   "textPrimary": "#000000",
   "link": "#EBF4FB"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Madefor Text",
     "heading": "Madefor Display"
   },
   "fontStacks": {
     "heading": [
       "madefor-display-bold",
       "helveticaneuew01-65medi",
       "helveticaneuew02-65medi",
       "helveticaneuew10-65medi",
       "sans-serif"
     ],
     "body": [
       "Arial",
       "Helvetica",
       "sans-serif"
     ],
     "paragraph": [
       "madefor-display"
     ]
   },
   "fontSizes": {
     "h1": "64px",
     "h2": "94.5059px",
     "body": "17px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "0px"
 },
 "components": {},
 "images": {
   "favicon": "https://static.wixstatic.com/media/cc1207_a331d118422046e0bfafba6fa5e0e7d0%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/cc1207_a331d118422046e0bfafba6fa5e0e7d0%7Emv2.png",
   "ogImage": "https://static.wixstatic.com/media/cc1207_90ceb7c4b5e7439ea27287caea0c9909%7Emv2.png/v1/fit/w_2500,h_1330,al_c/cc1207_90ceb7c4b5e7439ea27287caea0c9909%7Emv2.png"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "manufacturing professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 }
}