Linear Brand Identity

A complete profile of Linear's visual system — colors, typography, components, and personality — extracted from https://linear.app/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://linear.app/.

• primary: #D0D6E0 (rgb(208, 214, 224))
• secondary: #E4F222 (rgb(228, 242, 34))
• accent: #E5E5E6 (rgb(229, 229, 230))
• background: #08090A (rgb(8, 9, 10))
• textPrimary: #08090A (rgb(8, 9, 10))
• link: #5E6AD2 (rgb(94, 106, 210))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: SF Pro Display
  Inter, SF Pro Display, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif

Visual Assets

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UI Components

Live previews rendered using Linear's actual button styles.

Input

• background: transparent
• textColor: #F7F8F8
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #E5E5E6
• textColor: #08090A
• borderColor: #E5E5E6
• borderRadius: 9999px
• shadow: rgba(0, 0, 0, 0) 0px 8px 2px 0px, rgba(0, 0, 0, 0.01) 0px 5px 2px 0px, rgba(0, 0, 0, 0.04) 0px 3px 2px 0px, rgba(0, 0, 0, 0.07) 0px 1px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 1px 0px

Button Secondary

• background: #141516
• textColor: #F7F8F8
• borderRadius: 9999px
• shadow: rgba(255, 255, 255, 0.03) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.04) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.6) 0px 0px 0px 1px, rgba(0, 0, 0, 0.1) 0px 4px 4px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Linear Brand in the Wild

Image: webassets.linear.app Source: linear.app

Image: webassets.linear.app Source: linear.app

Image: webassets.linear.app Source: linear.app

Frequently Asked Questions

What is Linear's primary brand color?
Linear's primary brand color is #D0D6E0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Linear use?
Linear uses #E5E5E6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Linear use?
Linear uses Inter for body text and SF Pro Display for headings. Fonts were detected on https://linear.app/ as part of their live design system.

Does Linear use a light or dark theme?
Linear's primary site uses a dark color scheme, with a background of #08090A.

Where can I find Linear's logo?
Linear's logo is available directly on their site (https://linear.app/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://linear.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Linear.