# Lilia Brand Identity

A complete profile of **Lilia**'s visual system — colors, typography, components, and personality — extracted from [https://www.hellolilia.com/](https://www.hellolilia.com/).

## Color Palette

Brand palette extracted from https://www.hellolilia.com/.  
**Primary**: `#000000`  
**Accent**: `#000000`  
**Background**: `#FEF9F5`  
**Text Primary**: `#1A1B1F`  
**Link**: `#000000`

## Typography

Each font links to its Google Fonts page where available.  
**Primary**: Lato  
**Heading**: Acumin Pro Wide

## Visual Assets

Logo  
  
Favicon

## UI Components

### Button Primary
- Background: `#000000`  
- Text Color: `#FFFFFF`  
- Border Color: `#000000`  
- Border Radius: `96px`  
- Shadow: none

### Button Secondary
- Background: transparent  
- Text Color: `#000000`  
- Border Color: `#000000`  
- Border Radius: `40px`  
- Shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: women interested in egg freezing services

## Lilia Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/602da20854297111f5e75b36/606603a7522856d75a6c5346_ClinicLogo.jpeg)  
Source: [hellolilia.com](https://www.hellolilia.com/clinics/main-line-fertility)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/602da20854297111f5e75b36/606603ac2d07a1db55316ee7_ClinicLogo.jpeg)  
Source: [hellolilia.com](https://www.hellolilia.com/fertility-clinics/indianapolis-indiana)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/602da20854297111f5e75b36/60660430794fda5196854256_ClinicLogo.jpeg)  
Source: [hellolilia.com](https://www.hellolilia.com/fertility-clinics/phoenix-arizona)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/602da20854297111f5e75b36/6066046362c72522a2027a39_ClinicLogo.jpeg)  
Source: [hellolilia.com](https://www.hellolilia.com/egg-freezing-near-me)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/602da20854297111f5e75b36/60660449f59ad7a9e9fba634_ClinicLogo.jpeg)  
Source: [hellolilia.com](https://www.hellolilia.com/fertility-clinics/san-francisco-california)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/602da20854297156fce75b08/60afbeb44c849f2c61051707_A4%20-%207.jpg)  
Source: [hellolilia.com](https://www.hellolilia.com/egg-freezing-cost-guide)

## Frequently Asked Questions

### What is Lilia's primary brand color?
Lilia's primary brand color is `#000000`. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does Lilia use?
Lilia uses Lato for body text and Acumin Pro Wide for headings. Fonts were detected on https://www.hellolilia.com/ as part of their live design system.

### Does Lilia use a light or dark theme?
Lilia's primary site uses a light color scheme, with a background of `#FEF9F5`.

### Where can I find Lilia's logo?
Lilia's logo is available directly on their site (https://www.hellolilia.com/). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://www.hellolilia.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lilia.

## Methodology

Brand data on this page was extracted from [https://www.hellolilia.com/](https://www.hellolilia.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lilia.