Lilac Brand Identity

A complete profile of Lilac's visual system — colors, typography, components, and personality — extracted from https://getlilac.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getlilac.com.

• primary: #383760
• rgb(56, 55, 96)
• secondary: #F5EDFD
• rgb(245, 237, 253)
• accent: #3F4067
• rgb(63, 64, 103)
• background: #F5EDFD
• rgb(245, 237, 253)
• textPrimary: #06081F
• rgb(6, 8, 31)
• link: #06081F
• rgb(6, 8, 31)

Typography

Each font links to its Google Fonts page where available.

• primary: Avenir Next
• heading: Trueno

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lilac's actual button styles.

Button Primary

• background: #3F4067
• textColor: #D8DCFF
• borderColor: #3F4690
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #06081F
• borderColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Frequently Asked Questions

What is Lilac's primary brand color?
Lilac's primary brand color is #383760. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Lilac use?
Lilac uses #3F4067 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Lilac use?
Lilac uses Avenir Next for body text and Trueno for headings. Fonts were detected on https://getlilac.com as part of their live design system.

Does Lilac use a light or dark theme?
Lilac's primary site uses a light color scheme, with a background of #F5EDFD.

Where can I find Lilac's logo?
Lilac's logo is available directly on their site (https://getlilac.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://getlilac.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lilac.

Methodology

Brand data on this page was extracted from https://getlilac.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lilac.