Lilac Labs Brand Identity

A complete profile of Lilac Labs's visual system — colors, typography, components, and personality — extracted from https://www.drive-thru.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/lilac-labs
• Machine-readable JSON: https://characterquilt.com/branding/lilac-labs.json
• Per-page llms.txt: https://characterquilt.com/branding/lilac-labs/llms.txt

Quick Facts

Color Palette

• primary: #111827
• secondary: #4B5563
• accent: #374151
• background: #FFFFFF
• textPrimary: #374151
• link: #374151

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Favicon: https://www.lilaclabs.ai/favicon/favicon.ico

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Lilac Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• LILAC Lab – The University of Texas at Dallas
  • Image:
  • Source: https://labs.utdallas.edu/lilac-lab/
• EVICOScreen Prenatal Screening reports | Lilac Insights
  • Image:
  • Source: https://www.lilacinsights.com/services/reproductive-genetics-program/prenatal-screening-reports.php
• Lilac Labs
  • Image:
  • Source: https://lilaclabs.shop/
• Prenatal diagnosis of genetic disorders | Lilac Insights
  • Image:
  • Source: https://www.lilacinsights.com/services/reproductive-genetics-program/prenatal-screening.php
• Lilac Labs Cannabis Products Clarkston, WA - Canna4Life Dispensary
  • Image:
  • Source: https://canna4life.com/brands/lilac-labs/
• Lilac Labs
  • Image:
  • Source: https://lilaclabs.shop/

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "count": 6
    },
    {
      "family": "Inter Fallback",
      "count": 6
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#4B5563",
    "accent": "#374151",
    "background": "#FFFFFF",
    "textPrimary": "#374151",
    "link": "#374151"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "body": [
        "Inter",
        "Inter Fallback"
      ],
      "heading": [
        "Inter",
        "Inter Fallback"
      ],
      "paragraph": [
        "Inter",
        "Inter Fallback"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "96px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://www.lilaclabs.ai/favicon/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}