Lilac Brand Identity

A complete profile of Lilac's visual system — colors, typography, components, and personality — extracted from https://getlilac.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #383760
• secondary: #F5EDFD
• accent: #3F4067
• background: #F5EDFD
• textPrimary: #06081F
• link: #06081F

Typography

• primary: Avenir Next — https://fonts.google.com/specimen/Avenir+Next
• heading: Trueno — https://fonts.google.com/specimen/Trueno

Visual Assets

• Logo: https://getlilac.com/assets/Lilac_Logo_White-djWDsze-.png
• Favicon: https://getlilac.com/favicon.png
• Social card (og:image): https://getlilac.com/Lilac.jpg

UI Components

• buttonPrimary: background=#3F4067, textColor=#D8DCFF, borderColor=#3F4690, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#06081F, borderColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Lilac Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Idle GPU Monetization For Kubernetes Clusters | Lilac
  • Image:
  • Source: https://getlilac.com/providers
• Lilac | Affordable GPU Inference & Idle GPU Monetization
  • Image:
  • Source: https://getlilac.com/
• Lilac | Affordable GPU Inference & Idle GPU Monetization
  • Image:
  • Source: https://getlilac.com/
• Inference Quickstart - Lilac
  • Image:
  • Source: https://docs.getlilac.com/inference/quickstart
• Prenatal diagnosis of genetic disorders | Lilac Insights
  • Image:
  • Source: https://www.lilacinsights.com/services/reproductive-genetics-program/prenatal-screening.php

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Trueno",
      "role": "heading"
    },
    {
      "family": "Avenir Next",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#383760",
    "secondary": "#F5EDFD",
    "accent": "#3F4067",
    "background": "#F5EDFD",
    "textPrimary": "#06081F",
    "link": "#06081F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir Next",
      "heading": "Trueno"
    },
    "fontStacks": {
      "heading": [
        "Trueno",
        "Avenir Next",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Trueno",
        "Avenir Next",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Trueno",
        "Avenir Next",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3F4067",
      "textColor": "#D8DCFF",
      "borderColor": "#3F4690",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#06081F",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getlilac.com/assets/Lilac_Logo_White-djWDsze-.png",
    "favicon": "https://getlilac.com/favicon.png",
    "ogImage": "https://getlilac.com/Lilac.jpg",
    "logoHref": "/",
    "logoAlt": "Lilac"
  }
}