Ligo Biosciences Brand Identity

A complete profile of Ligo Biosciences's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #BCFFA5
• secondary: #F5A623
• accent: #003A4C
• background: #9BA5A5
• textPrimary: #003A4C
• link: #003A4C

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#003A4C, textColor=#003A4C, borderColor=#BCFFA5, borderRadius=100px, shadow=none
• buttonSecondary: background=transparent, textColor=#003A4C, borderColor=#003A4C, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals and researchers

Ligo Biosciences Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Source: https://www.ligo.bio/
• Source: https://www.ligo.bio/
• Source: https://www.ligo.bio/
• Source: https://www.ligo.bio/privacy-policy/
• Source: https://www.ligo.bio/
• Source: https://www.ligo.bio/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Segoe UI",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#BCFFA5",
  "secondary": "#F5A623",
  "accent": "#003A4C",
  "background": "#9BA5A5",
  "textPrimary": "#003A4C",
  "link": "#003A4C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Arial"
  },
  "fontStacks": {
   "heading": [
    "Space Grotesk",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "sans-serif",
    "Apple Color Emoji"
   ],
   "body": [
    "Space Grotesk",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "sans-serif",
    "Apple Color Emoji"
   ],
   "paragraph": [
    "Space Grotesk",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "sans-serif",
    "Apple Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "111.108px",
   "h2": "66.6648px",
   "body": "31.1102px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#003A4C",
   "textColor": "#003A4C",
   "borderColor": "#BCFFA5",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#003A4C",
   "borderColor": "#003A4C",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.ligo.bio/wp-content/uploads/2026/01/LigoBio.svg",
  "favicon": "https://www.ligo.bio/wp-content/themes/ligo-bio/dist/images/favicon/favicon.svg",
  "ogImage": "https://www.ligo.bio/wp-content/uploads/2026/01/cropped-favicon.png",
  "logoAlt": "Ligo Bio"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "biotechnology professionals and researchers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}