# Ligo Biosciences Brand Identity

A complete profile of **Ligo Biosciences**'s visual system — colors, typography, components, and personality — extracted from https://www.ligo.bio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ligo-biosciences
- Machine-readable JSON: https://characterquilt.com/branding/ligo-biosciences.json
- Per-page llms.txt: https://characterquilt.com/branding/ligo-biosciences/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BCFFA5 |
| Accent | #003A4C |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #BCFFA5
- secondary: #F5A623
- accent: #003A4C
- background: #9BA5A5
- textPrimary: #003A4C
- link: #003A4C

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://www.ligo.bio/wp-content/uploads/2026/01/LigoBio.svg
- Favicon: https://www.ligo.bio/wp-content/themes/ligo-bio/dist/images/favicon/favicon.svg
- Social card (og:image): https://www.ligo.bio/wp-content/uploads/2026/01/cropped-favicon.png

## UI Components

- buttonPrimary: background=#003A4C, textColor=#003A4C, borderColor=#BCFFA5, borderRadius=100px, shadow=none
- buttonSecondary: background=transparent, textColor=#003A4C, borderColor=#003A4C, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals and researchers

## Ligo Biosciences Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home | Ligo Biosciences**
  - Image: https://www.ligo.bio/wp-content/uploads/2026/02/hero-1.png
  - Source: https://www.ligo.bio/
- **Home | Ligo Biosciences**
  - Image: https://www.ligo.bio/wp-content/uploads/2026/01/enzyme-engineering.png
  - Source: https://www.ligo.bio/
- **Home | Ligo Biosciences**
  - Image: https://www.ligo.bio/wp-content/uploads/2026/01/secret-code.png
  - Source: https://www.ligo.bio/
- **Privacy Policy | Ligo Biosciences**
  - Image: https://www.ligo.bio/wp-content/uploads/2026/01/cropped-favicon.png
  - Source: https://www.ligo.bio/privacy-policy/
- **Home | Ligo Biosciences**
  - Image: https://www.ligo.bio/wp-content/uploads/2026/01/ARDA-GORECI-300x300.png
  - Source: https://www.ligo.bio/
- **Home | Ligo Biosciences**
  - Image: https://www.ligo.bio/wp-content/uploads/2026/01/EMILY-EGERTON-WARBURTON-300x300.png
  - Source: https://www.ligo.bio/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BCFFA5",
    "secondary": "#F5A623",
    "accent": "#003A4C",
    "background": "#9BA5A5",
    "textPrimary": "#003A4C",
    "link": "#003A4C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "111.108px",
      "h2": "66.6648px",
      "body": "31.1102px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#003A4C",
      "textColor": "#003A4C",
      "borderColor": "#BCFFA5",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#003A4C",
      "borderColor": "#003A4C",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.ligo.bio/wp-content/uploads/2026/01/LigoBio.svg",
    "favicon": "https://www.ligo.bio/wp-content/themes/ligo-bio/dist/images/favicon/favicon.svg",
    "ogImage": "https://www.ligo.bio/wp-content/uploads/2026/01/cropped-favicon.png",
    "logoAlt": "Ligo Bio"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Ligo Bio' and is the most prominent logo available, despite being located in the body.",
    "confidence": 0.7,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Access Our Platform",
      "reasoning": "Button #3, 'Access Our Platform', uses a vibrant brand color (#003A4C) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Apply",
      "reasoning": "Button #4, 'Apply', has a transparent background, making it distinct from the primary button's color group and suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Ligo Bio' and is the most prominent logo available, despite being located in the body.",
        "confidence": 0.7
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```