Lightwell Brand: Colors, Fonts, Logo & Visual Identity

Lightwell Brand Identity

A complete profile of Lightwell's visual system — colors, typography, components, and personality — extracted from https://lightwell.pro/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://lightwell.pro/.

Color Name	Color Code	RGB
primary	#FF5E00	rgb(255, 94, 0)
secondary	#6C757D	rgb(108, 117, 125)
accent	#0D6EFD	rgb(13, 110, 253)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#000000	rgb(0, 0, 0)
link	#0D6EFD	rgb(13, 110, 253)

Typography

Each font links to its Google Fonts page where available.

Primary: Segoe UI
Heading: Segoe UI

Visual Assets

Logo

Favicon

UI Components

Button Primary

Background: #FFFFFF
Text Color: #FF5E00
Border Color: #FF5E00
Border Radius: 100px
Shadow: none

Button Secondary

Background: transparent
Text Color: #FF5E00
Border Color: #FF5E00
Border Radius: 5px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses looking for web design services

Frequently Asked Questions

What is Lightwell's primary brand color?
Lightwell's primary brand color is #FF5E00. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Lightwell use?
Lightwell uses #0D6EFD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Lightwell use?
Lightwell uses Segoe UI as the primary typeface across body and headings.

Does Lightwell use a light or dark theme?
Lightwell's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Lightwell's logo?
Lightwell's logo is available directly on their site (https://lightwell.pro/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://lightwell.pro/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lightwell.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF5E00",
    "secondary": "#6C757D",
    "accent": "#0D6EFD",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0D6EFD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Segoe UI",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Segoe UI",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Segoe UI",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FF5E00",
      "borderColor": "#FF5E00",
      "borderRadius": "100px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FF5E00",
      "borderColor": "#FF5E00",
      "borderRadius": "5px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://stuartkerrs.com/wp-content/uploads/2025/08/stuartkerrs-logo-250x250-1.png?v=1759729943",
    "favicon": "https://stuartkerrs.com/wp-content/themes/stuartkerrs/images/logo.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for web design services"
  }
}