Lightmeter Brand Identity

A complete profile of Lightmeter's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #509AD1
• secondary: #34B7D7
• accent: #509AD1
• background: #FFFFFF
• textPrimary: #090F1D
• link: #090F1D

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#509AD1, textColor=#FFFFFF, borderRadius=7.9488px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#090F1D, borderColor=#E5E7EB, borderRadius=7.9488px, shadow=rgba(0, 0, 0, 0.04) 0px 5.2992px 13.248px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Lightmeter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Home - Lightmeter
  • Image:
• Sales email vs Marketing email: what's the difference? - Lightmeter
  • Image:
• Mailmap global scan: preliminary results - Lightmeter
  • Image:
• IPv4 vs IPv6 for email deliverability in 2021 - Lightmeter
  • Image:
• 0.0.1 Alpha: new UI and date filtering - Lightmeter
  • Image:
• Lightmeter 1.6: Plesk support and Walkthrough Guide - Lightmeter
  • Image:

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#509AD1",
 "secondary": "#34B7D7",
 "accent": "#509AD1",
 "background": "#FFFFFF",
 "textPrimary": "#090F1D",
 "link": "#090F1D"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "63.5904px",
 "h2": "47.6928px",
 "body": "21.1968px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#509AD1",
 "textColor": "#FFFFFF",
 "borderRadius": "7.9488px",
 "borderRadiusCorners": {
 "topLeft": "7.9488px",
 "topRight": "7.9488px",
 "bottomRight": "7.9488px",
 "bottomLeft": "7.9488px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#090F1D",
 "borderColor": "#E5E7EB",
 "borderRadius": "7.9488px",
 "borderRadiusCorners": {
 "topLeft": "7.9488px",
 "topRight": "7.9488px",
 "bottomRight": "7.9488px",
 "bottomLeft": "7.9488px"
 },
 "shadow": "rgba(0, 0, 0, 0.04) 0px 5.2992px 13.248px 0px"
 }
 },
 "images": {
 "logo": "https://lightmeter.io/wp-content/uploads/2024/02/logo.svg",
 "favicon": "https://lightmeter.io/wp-content/themes/lightmeter_2024/images/apple-touch-icon.png",
 "ogImage": null,
 "logoHref": "https://lightmeter.io"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lightmeter'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Book Call",
 "reasoning": "Button #0 has a vibrant blue background (#509AD1), which is the brand color, and the text 'Book Call' suggests a strong call-to-action."
 },
 "secondary": {
 "index": 8,
 "text": "Browse all posts",
 "reasoning": "Button #8 has a white background (#FFFFFF) and the text 'Browse all posts', making it a suitable secondary action with a different color group from the primary button."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lightmeter'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}