# Lightly Brand Identity A complete profile of **Lightly**'s visual system — colors, typography, components, and personality — extracted from https://lightly.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lightly - Machine-readable JSON: https://characterquilt.com/branding/lightly.json - Per-page llms.txt: https://characterquilt.com/branding/lightly/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #222F32 | | Accent | #0EB3AB | | Body Font | General Sans | | Heading Font | General Sans | ## Color Palette - primary: #222F32 - secondary: #0EB3AB - accent: #0EB3AB - background: #091C1E - textPrimary: #091C1E - link: #091C1E ## Typography - primary: General Sans — https://fonts.google.com/specimen/General+Sans - heading: General Sans — https://fonts.google.com/specimen/General+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/62cd5ce03261cba217188442/67e4ea160386eff644e3b829_Logo.svg - Favicon: https://cdn.prod.website-files.com/62cd5ce03261cba217188442/62cd5ce03261cb1b601884b0_output-onlinepngtools%20(1).png - Social card (og:image): https://cdn.prod.website-files.com/62cd5ce03261cb3e98188470/62cd5ce03261cb22b6188514_47eea2cd606fb9e86a5d12f78666dd14-32bits-256.png ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=#444A4B, borderRadius=8px, shadow=none - buttonPrimary: background=#0EB3AB, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#091C1E, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech professionals ## Lightly Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The 101 Introduction to Multimodal Deep Learning** - Image: https://cdn.prod.website-files.com/62cd5ce03261cb3e98188470/6942ddb6573c67a9c8da62e9_template%20(1).png - Source: https://www.lightly.ai/blog/multimodal-deep-learning - **Lightly Blog | Insights on Computer Vision, Data Curation & AI Workflows** - Image: https://cdn.prod.website-files.com/62cd5ce03261cba217188442/691430eb2d2144fe01adcc73_Screenshot%202025-11-12%20080109.png - Source: https://www.lightly.ai/blog - **Apple M1 and M2 Performance for Training SSL Models** - Image: https://pytorch.org/assets/images/METAPT-002-BarGraph-02.gif - Source: https://www.lightly.ai/blog/apple-m1-and-m2-performance-for-training-ssl-models - **Lightly Blog | Insights on Computer Vision, Data Curation & AI Workflows** - Image: https://cdn.prod.website-files.com/62cd5ce03261cb3e98188470/68ffb11ae5981b9d609d5f48_Blog%20(44)-min.png - Source: https://www.lightly.ai/blog - **Lightly Blog | Insights on Computer Vision, Data Curation & AI Workflows** - Image: https://cdn.prod.website-files.com/62cd5ce03261cb3e98188470/6926ef5be10ae4b5f28ed0a2_Blog%20(54).png - Source: https://www.lightly.ai/blog - **Lightly.ai** - Image: https://cdn.prod.website-files.com/62cd5ce03261cba217188442/67ee7d6e8ad8522a6a36c369_Lightly%20Logo.png - Source: https://www.lightly.ai/news/lightly-at-iaa-mobility-2025 ## Working with these fonts Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "General Sans", "role": "body" } ], "colors": { "primary": "#222F32", "secondary": "#0EB3AB", "accent": "#0EB3AB", "background": "#091C1E", "textPrimary": "#091C1E", "link": "#091C1E" }, "typography": { "fontFamilies": { "primary": "General Sans", "heading": "General Sans" }, "fontStacks": { "heading": [ "General Sans", "Arial", "sans-serif" ], "body": [ "General Sans", "Arial", "sans-serif" ], "paragraph": [ "General Sans", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "32px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#444A4B", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#0EB3AB", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#091C1E", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/62cd5ce03261cba217188442/67e4ea160386eff644e3b829_Logo.svg", "favicon": "https://cdn.prod.website-files.com/62cd5ce03261cba217188442/62cd5ce03261cb1b601884b0_output-onlinepngtools%20(1).png", "ogImage": "https://cdn.prod.website-files.com/62cd5ce03261cb3e98188470/62cd5ce03261cb22b6188514_47eea2cd606fb9e86a5d12f78666dd14-32bits-256.png" }, "__llm_logo_reasoning": { "selectedIndex": 10, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a Demo", "reasoning": "Button #1 has a vibrant green background (#0EB3AB), which is a brand color, and the action-oriented text 'Book a Demo' makes it a strong candidate for the primary CTA." }, "secondary": { "index": 2, "text": "Book a Demo", "reasoning": "Button #2 has a white background (#FFFFFF) with a border, making it a suitable secondary button as it contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```