lightly.json

Lightly Brand Identity

A complete profile of Lightly's visual system — colors, typography, components, and personality — extracted from https://lightly.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #222F32
Accent #0EB3AB
Body Font General Sans
Heading Font General Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

Lightly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "General Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#222F32",
    "secondary": "#0EB3AB",
    "accent": "#0EB3AB",
    "background": "#091C1E",
    "textPrimary": "#091C1E",
    "link": "#091C1E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "General Sans",
      "heading": "General Sans"
    },
    "fontStacks": {
      "heading": [
        "General Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "General Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "General Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#444A4B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0EB3AB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#091C1E",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62cd5ce03261cba217188442/67e4ea160386eff644e3b829_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/62cd5ce03261cba217188442/62cd5ce03261cb1b601884b0_output-onlinepngtools%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/62cd5ce03261cb3e98188470/62cd5ce03261cb22b6188514_47eea2cd606fb9e86a5d12f78666dd14-32bits-256.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 has a vibrant green background (#0EB3AB), which is a brand color, and the action-oriented text 'Book a Demo' makes it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 has a white background (#FFFFFF) with a border, making it a suitable secondary button as it contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}